Robb Wells

President & CEO at Visit Beaufort, Port Royal, and Sea Islands | Beaufort, South Carolina, United States

About Robb Wells

Robb Wells serves as the President & CEO of Visit Beaufort, Port Royal, and the Sea Islands, where he leverages his expertise in community-centric economic development to elevate the region's tourism potential. Under his leadership, the organization has successfully positioned Beaufort, SC, as one of Travel + Leisure's "11 Best Small Towns in America," showcasing the area's rich history, stunning landscapes, and vibrant culture. Robb's strategic vision focuses on harnessing tourism as a catalyst for improving the overall quality of life for residents while driving economic growth.

At Visit Beaufort, Robb leads a dynamic team dedicated to promoting the unique charm of the Lowcountry. His approach combines innovative digital strategies with traditional marketing techniques, ensuring that the region's offerings are effectively communicated to a broad audience. With a strong background in social media marketing, online advertising, and media buying, Robb has implemented campaigns that not only attract visitors but also engage the local community. His proficiency in publicity and PPC management has further amplified the visibility of Beaufort and its surrounding areas, fostering a sense of pride among residents.

Key projects under Robb's direction include the development of immersive travel experiences that highlight the natural beauty and cultural heritage of the Sea Islands. By collaborating with local businesses and stakeholders, he has created initiatives that promote sustainable tourism practices, ensuring that the area's unique ecosystems are preserved for future generations. Robb's commitment to enhancing the visitor experience while supporting local economies exemplifies his belief that tourism can be a powerful tool for community enhancement.

Robb Wells Work