Rob Webster
Senior Customer Lifecycle Marketing Manager at HSBC | Birmingham, England, United Kingdom
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Rob Webster is a seasoned marketing professional currently serving as the Senior Marketing Manager at first direct, where he leads the Customer Comms Marketing team. With a robust background in digital marketing and a keen understanding of retail banking, Rob is dedicated to amplifying the 'voice of the customer' in every initiative. His approach is centered around creating compelling marketing communications and seamless consumer journeys that not only resonate with customers but also drive significant business outcomes, including revenue growth and enhanced brand equity.
In his current role, Rob spearheads key projects that leverage market research and innovative marketing strategies to develop customer-centric propositions. He is particularly adept at integrating digital marketing techniques with traditional advertising methods, ensuring that first direct remains at the forefront of customer engagement in the competitive banking landscape. His expertise in corporate finance and branding allows him to craft narratives that effectively communicate the value of first direct’s offerings, thereby fostering deeper connections with consumers.
Rob's entrepreneurial spirit is evident in his proactive approach to identifying market trends and opportunities, enabling first direct to adapt and thrive in an ever-evolving industry. By championing customer experience initiatives, he ensures that every touchpoint reflects the brand's commitment to exceptional service. Through his leadership, Rob is not only enhancing the marketing capabilities of first direct but also contributing to its reputation as a forward-thinking, customer-focused bank.
Senior Customer Lifecycle Marketing Manager at HSBC in March 2025 to Present
Senior Marketing Manager - first direct at first direct in April 2021 to April 2025
Integrated Marketing Communications Manager at HSBC in March 2018 to April 2021
Marketing Manager - Customer Communications at HSBC in January 2017 to March 2018
Marketing Manager at HSBC in September 2015 to January 2017
Executive Management Programme at HSBC in July 2013 to September 2015
Marketing Manager at Macuvision Europe Ltd in August 2011 to June 2013
Menswear Manager at Next Group PLC in May 2010 to July 2011
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Lancaster University, Bachelor’s Degree, January 2007 to January 2010
ifs University College, Professional Diploma, January 2013 to January 2015
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Marketing Communications
Digital Marketing
Marketing Strategy
Social Media Marketing
Market Research
Email Marketing
Advertising
Online Advertising
Marketing
Direct Marketing
Marketing Management
Social Media
Online Marketing
Marketing Research
Integrated Marketing
Brand Management
Event Management
Digital Strategy
Account Management
Copywriting
Google Analytics
Corporate Finance
Retail Banking
Trade Shows
Exhibit Preparation
Exhibition Stands
Below the Line Advertising
Above the Line
Campaign Management
Strategy
Business Strategy
Brand Development
Customer Experience
Entrepreneurship
Retail
Branding
Digital Media
Business Development
Customer Insight
Event Planning
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Discover more about HSBCWhat is Rob Webster email address?
Email Rob Webster at [email protected], [email protected], [email protected] and [email protected]. This email is the most updated Rob Webster's email found in 2026.
What is Rob Webster phone number?
Rob Webster phone number is 07778882007.
How to contact Rob Webster?
To contact Rob Webster send an email to [email protected], [email protected], [email protected] or [email protected]. If you want to call Rob Webster try calling on 07778882007.
What company does Rob Webster work for?
Rob Webster works for HSBC
What is Rob Webster's role at HSBC?
Rob Webster is Senior Customer Lifecycle Marketing Manager
What industry does Rob Webster work in?
Rob Webster works in the Financial Services industry.
Rob Webster Email Addresses
Rob Webster Phone Numbers
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