About First Direct
first direct provides mobile banking, online and telephone services to over 1.7 million customers and offers a full range of personal banking products
We're the people-powered bank. The bank that does things differently. The bank that never closes. The bank with real people answering the phone 24 hours a day, 7 days a week. We're the bank that changed what being a bank means – we're not over there, on the high street, we're right here, on your mobile or laptop. We're first direct. We love what we do. We love coming to work every day – even Christmas Days and New Year's Days. Even Mondays.
We're always – always – here for you
When the clock struck midnight on 1 October 1989, we received our first ever call. Our lines have been open ever since, making us the first UK bank to offer an always-open service to our customers. And the people you'll talk to are famously brilliant at what they do. You'll never talk to a robot - no 'press 1 for...' nonsense here, thank you very much. We're also available online and on your mobile and tablet, so it doesn't matter where you are or what you're doing: we're here for you.
We’re the pioneers of easy banking
While we're famous for our phone service, there's much more to first direct than that. We launched our PC Banking service in 1997, we were Text Message Banking in 1999, and Internet Banking in 2000. We were the first UK bank with a Twitter account. See that curve? We try to stay ahead of it because we know that our love for banking is quite unusual – our customers want easy, seamless, intuitive control over their money, wherever, whenever. So that's what you get.
How can we help?
Current account, savings, cards, mortgages, loans, insurance... We offer the things that most banks offer. We just try to offer them a different way. We're constantly reviewing our products and looking for ways to fully and flexibly support our customer's lives. We won't settle until things are perfect.
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501-1,000 employees
View all First Direct employees
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Banking
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$500M–$1B
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+44 345 606 9999
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40 Wakefield Road, Leeds, GB
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1989
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Mortgages, Credit Cards, Banking, Personal Loans, Insurance, Award Winning, Savings, Current Accounts, Internet Banking, Internet Banking Plus, Internet Sharedealing, Magical Rapport With Customers, People Matter More, Pioneering Amazing Service, Text Message Banking
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First Direct Alternatives
Frequently Asked Questions about First Direct
Pardip Padda is the CEO of first direct. To contact Pardip Padda email at [email protected].
The decision makers in first direct are Andrew Knowles, Becca Hanson, Carl Waterland, etc. Click to Find first direct decision makers emails.
First Direct headquarters is located at 40 Wakefield Road, Leeds, GB.
First Direct generates an estimated $500M–$1B annually, based on industry analysis and publicly available market data.
You can contact First Direct by calling +44 345 606 9999.
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