Rob Krager

Marketing Director at PSD Underwear | Los Angeles, California, United States

About Rob Krager

Rob Krager serves as the Marketing Director at PSD Underwear, where he leverages his extensive background in digital and sports marketing to drive brand growth and enhance customer engagement. With a keen focus on the core demographic of 18-34-year-old males, Rob has successfully defined and executed a comprehensive marketing strategy that not only resonates with this audience but also expands the brand's reach into women's and youth markets. His expertise in social media marketing and advertising allows him to craft compelling campaigns that capture attention across platforms like Facebook and Instagram, while his proficiency in SEO and organic social strategies ensures that PSD Underwear maintains a strong online presence.

Rob's role involves close collaboration with cross-functional teams, including Production, Sales, and Creative, to implement a cohesive 360-degree marketing approach. This integrated strategy encompasses paid advertising, organic content, and earned media through influencer partnerships, creating a multifaceted brand narrative that engages consumers at multiple touchpoints. His adeptness in market research and brand management enables him to identify emerging trends and consumer preferences, ensuring that PSD Underwear remains at the forefront of the industry.

Key projects under Rob's leadership have included innovative campaigns that leverage athlete endorsements and strategic partnerships, enhancing the brand's visibility and credibility within the competitive sports apparel market. With a passion for connecting athletes and brands, Rob continues to push the boundaries of traditional marketing, utilizing direct marketing techniques and social networking to foster a vibrant community around the PSD Underwear brand. His commitment to excellence and strategic vision positions him as a pivotal force in the company's ongoing success.

Rob Krager Work