Rick Lockton
Digital Council at National Retail Federation | Nashville Metropolitan Area
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Rick Lockton is a seasoned executive currently serving as the Senior Vice President of Digital at Tractor Supply Company, where he leverages his extensive expertise in digital transformation and eCommerce to enhance the customer experience for those embracing the "out here" lifestyle. With a proven track record of managing P&L responsibilities exceeding $1 billion, Rick is adept at driving strategic initiatives that not only elevate brand presence but also foster sustainable growth. His leadership role encompasses a wide array of responsibilities, including digital strategy, merchandising, operations, fulfillment, and user experience (UX), ensuring that every touchpoint resonates with Tractor Supply's core customer base.
At Tractor Supply, Rick is spearheading key projects aimed at integrating advanced analytics and customer insights into the digital landscape, thereby optimizing the online shopping experience. His commitment to innovation is evident in the development of a robust retail media network that enhances customer engagement while driving revenue growth. Rick's previous experience leading the eCommerce and Omni team at Ashley Furniture has equipped him with a unique perspective on competitive analysis and new business development, skills that he now applies to cultivate a high-performing team dedicated to delivering exceptional service.
Rick's strategic vision is complemented by his ability to negotiate contracts and build business cases that align with the company's long-term objectives. As he continues to navigate the complexities of the retail sector, Rick remains focused on harnessing technology to create seamless, customer-centric solutions that redefine the digital shopping experience at Tractor Supply Company. His leadership not only inspires his team but also positions the company at the forefront of the evolving retail landscape.
Digital Council at National Retail Federation in January 2023 to Present
SVP Digital at Tractor Supply Company in January 2023 to Present
SVP - eCommerce General Manager at Ashley Global Retail in January 2022 to January 2023
SVP - eCommerce Operations at Ashley Global Retail in January 2021 to January 2022
Member - Board Of Directors at Store No. 8, the incubation arm of Walmart in January 2017 to January 2022
VP, Digital Product at Walmart in January 2018 to January 2021
Sr. Director II - Digital Product at Walmart in January 2015 to January 2018
Sr. Director - Merchandising Transformation at Walmart in January 2014 to January 2015
Member - Board Of Directors at Larsons Language Academy in January 2011 to January 2015
Director - Merchandising & New Product Development at Walmart in January 2012 to January 2014
Sr. Manager - Strategy & New Business Development at Walmart in January 2010 to January 2012
MBA Class of 2010 at University of Oxford in January 2009 to January 2010
Sr. Associate at KPMG in January 2008 to January 2009
Sr. Associate - Advisory Services at KPMG in January 2005 to January 2008
Associate at KPMG in January 2004 to January 2005
Leadership Development Program at General Electric in January 2003 to January 2004
Enterprise Services Manager at Sprint in January 2001 to January 2003
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University of Kansas, B.S., January 1999 to January 2003
University of Oxford, MBA, January 2009
University of Kansas, B.S.
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Strategy
Cross-functional Team Leadership
Process Improvement
Business Strategy
New Business Development
Management Consulting
Product Development
Retail
Competitive Analysis
Contract Negotiation
Mergers & Acquisitions
International Growth
Business Case
International Strategy
Analytics
P&L Management
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Discover more about National Retail FederationWhat is Rick Lockton email address?
Email Rick Lockton at [email protected] and [email protected]. This email is the most updated Rick Lockton's email found in 2026.
How to contact Rick Lockton?
To contact Rick Lockton send an email to [email protected] or [email protected].
What company does Rick Lockton work for?
Rick Lockton works for National Retail Federation
What is Rick Lockton's role at National Retail Federation?
Rick Lockton is Digital Council
What is Rick Lockton's Phone Number?
Rick Lockton's phone (**) *** *** 278
What industry does Rick Lockton work in?
Rick Lockton works in the Retail industry.
Rick Lockton Email Addresses
Rick Lockton Phone Numbers
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