Over the last 10 years, I have worked in a range of marketing roles in some of the worlds largest and most innovative technology companies such as Marketo, SAP and PGi. I have always been drawn to the challenge of executing effective, memorable and, most importantly, measurable marketing at scale and across complex markets. My own expertise lies in defining appropriate strategies and leading teams to execute on those strategies. I have developed strong skills in online marketing, marketing analytics, lead genera:on, team management, marketing software and content marketing. Specialties: Marketing Strategy, Marketing Management, Online Marketing Strategy, PPC Expertise, SEO Expertise, Web Analytics, E-commerce, Global Project Management, Account Management, International Team Management, Web Development, Web Design, Online Campaign Management, Business Analysis, Relationship Management, Technical Analysis, Technology/Business Integration, Budget Management, People Management/Coaching

Senior Marketing Manager EMEA @ Developing and implementing an inbound marketing strategy for Marketo across EMEA and APAC regions covering key areas, including search, social media & content marketing. From April 2013 to Present (2 years 9 months) Online Marketing Manager EMEA, India & Canada @ Responsible for defining Online marketing strategy for the European region as well as India and Canada. This entails identifying a mix of tactics including SEM, SEO, Social Media & Display Advertising that drive PGi's Online marketing strategy in the region as well as ensuring this aligns with the Global Online strategy. From November 2010 to March 2013 (2 years 5 months) Online Project Manager @ Management of a website redesign, development of an e-commerce solution and development of a project management framework for the management of projects across the organisation. Achievements: - Solely responsible for the implementation of the Folens e-commerce store during my stay at the company. This included the sourcing of an appropriate e-commerce platform, arranging of merchant accounts and the back-end processes as well as producing the content and design for the store. From July 2010 to November 2010 (5 months) Project Manager (Contract) @ Responsible for the delivery of projects across all business units within IAG. Involved in all aspects of the Agile project management framework, from development of the business case to project execution. From November 2009 to July 2010 (9 months) Auckland, New ZealandOnline Marketing Manager @ Worked exclusively on a major account with SAP, a key client of Tangent Plc. My key responsibility was the implementation of a new platform for the Education (Training) section on the Global SAP website, as well as the upgrade of 40 other country websites with the same platform. Achievements: - Responsible for the successful global roll-out of a new on-line marketing engine for the SAP Training business. This included more than 40 countries. From August 2007 to December 2009 (2 years 5 months) Online Project Manager @ Delivered projects for the Voltimum network of Internet portals and worked directly with Voltimum members (large electrical manufacturers e.g. Philips) to deliver online marketing campaigns aimed at increasing awareness and generating revenue. From July 2006 to August 2007 (1 year 2 months)

Graduate Certificate, Internet Marketing, Award: First Class @ Full Sail University From 2012 to 2013 Agile Project Management Masterclass @ Agile Project Management Masterclass From 2009 to 2009 PRINCE2, Foundation and Practitioner @ PRINCE2, Foundation and Practitioner From 2009 to 2009 Msc, Multimedia Technology, Award: First Class @ University College Cork From 2005 to 2007 Bachelor of Science (BSc), Business Information Systems, Award: 2.1 @ University College Cork From 1999 to 2003 Raymond Coppinger is skilled in: Online Marketing, Project Management, Account Management, Business Analysis, Web Development, SEM, SEO, Campaign Strategies, Email Marketing, Budget Setting, Online Advertising, PPC, Web Analytics, Marketing, SaaS