Brian Mckay

Brian Bj McKay serves as a Senior Leadership Consultant at ADVISA, where he specializes in transforming organizational dynamics to enhance leadership effectiveness and drive sustainable growth. With a keen understanding of the systemic challenges that CEOs face, Brian is dedicated to helping leaders navigate the complexities of employee retention, productivity, and engagement across diverse generational cohorts. His expertise lies in recognizing that individual leadership training alone is insufficient; instead, he advocates for a holistic approach that addresses the underlying systemic issues contributing to workplace challenges.

At ADVISA, Brian leads key projects focused on developing tailored leadership development programs that empower executives to create a culture of accountability and high performance. He emphasizes the importance of measurable impact in three critical areas: employee retention, engagement, and productivity. By leveraging his skills in coaching and mentoring, organizational communication, and integrated marketing, Brian equips leaders with the tools necessary to foster an environment where top talent thrives. His insights into the costs associated with employee turnover—often exceeding 100% of an annual salary—underscore the urgency of implementing effective retention strategies.

Brian’s commitment to enhancing leadership capabilities extends to his work in sales coaching and online advertising, where he helps organizations optimize their marketing strategies to attract and retain the best talent. His ability to bridge the gap between leadership development and organizational performance makes him a vital asset to CEOs seeking to improve their teams' effectiveness and ultimately, their bottom line. By partnering with Brian, leaders can rest assured that they are taking proactive steps to create a resilient and engaged workforce, allowing them to sleep better at night.