Peter Schaer

Director of Creative Services at Universal Technical Institute, Inc. | Scottsdale, Arizona, United States

About Peter Schaer

Peter Schaer is a seasoned creative leader with over 20 years of experience, currently serving as the Director of Creative Services at Universal Technical Institute, Inc. In this pivotal role, Peter leverages his extensive background in advertising and brand development to elevate the institute's marketing strategies and enhance its visual identity. His expertise in art direction and interaction design allows him to craft compelling narratives that resonate with prospective students and industry partners alike.

At Universal Technical Institute, Peter is at the forefront of key projects that aim to redefine the educational landscape for technical training. He spearheads initiatives that spotlight the stories of students and alumni, showcasing their journeys and successes in a way that not only drives brand awareness but also fosters a sense of community and belonging. By utilizing his skills in concept development and mobile design, he ensures that the institute's messaging is not only visually striking but also accessible across various platforms.

Peter's commitment to continuous learning and innovation is evident in his approach to creative challenges. He thrives on collaboration with teams that embrace bold concepts, believing that the best ideas often emerge from diverse perspectives. His proficiency in typography and graphics further enhances the institute's marketing materials, ensuring that every brochure, advertisement, and digital asset aligns with the overarching brand strategy. As he continues to navigate the ever-evolving landscape of marketing, Peter remains dedicated to driving impactful results that resonate with both current and future generations of technical learners.

Peter Schaer Work