Peter Malkin

CEO/Consultant: Talent Management/Social Media Marketing/Online Content Marketing at PM Management | Los Angeles, California, United States

About Peter Malkin

Peter Malkin is a seasoned music business executive and the driving force behind PM Management, where he serves as CEO and Consultant. With a wealth of experience in talent management, Peter has played a pivotal role in shaping the careers of iconic artists such as The Fugees, Wyclef Jean, Lauryn Hill, Joan Osborne, Spacehog, and Nine Days. His deep understanding of the music industry allows him to navigate the complexities of talent development and career trajectory, ensuring that artists not only achieve commercial success but also maintain their artistic integrity.

Under Peter’s leadership, PM Management has evolved from a traditional talent management firm into a multifaceted consultancy that specializes in integrating music into broader marketing strategies. This evolution reflects his keen insight into the shifting landscape of the music business, where social media marketing and online content marketing have become essential tools for engagement and brand building. Peter's expertise in licensing, publicity, and strategic partnerships enables him to craft innovative solutions for businesses looking to leverage music as a core component of their offerings.

Key projects at PM Management include collaborations with brands that seek to enhance their marketing strategies through authentic musical partnerships. By producing and publishing compelling video content and facilitating music licensing, Peter helps clients create memorable experiences that resonate with their target audiences. His proficiency in social media and online marketing ensures that these initiatives not only reach but also engage consumers effectively. With a finger on the pulse of industry trends, Peter Malkin continues to redefine the role of music in business, making him a sought-after consultant for companies eager to harness the power of talent in their marketing endeavors.

Peter Malkin Work