Patti Johnson
Director, Workplace Marketing at Edelman Financial Engines | Des Moines Metropolitan Area
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Patti Johnson is a seasoned Marketing Director at Principal Financial Group, bringing over 25 years of extensive experience in the retirement plan financial services industry. In her current role, Patti is at the forefront of crafting innovative customer engagement marketing strategies that not only drive demand for Principal's diverse range of products and services but also foster positive emotional connections with clients. Her expertise lies in understanding the nuances of target markets, including financial professionals, employers, and employees, enabling her to deploy targeted, data-driven strategies that resonate with each audience segment.
Patti's leadership is characterized by her commitment to rigorous research and purposeful planning, which serve as the foundation for her creative execution of integrated marketing campaigns. She is adept at utilizing data-driven storytelling to convey compelling narratives that enhance customer experiences and elevate brand perception. As a leader-coach, she empowers her marketing team to excel in their roles, fostering a culture of collaboration and continuous learning.
Key projects under her direction have included the development of multi-channel campaigns that leverage email marketing, strategic communications, and direct marketing techniques to enhance customer retention and drive revenue growth. Patti’s proficiency in corporate communications and public speaking further amplifies her ability to articulate the value of Principal's offerings, ensuring that both internal stakeholders and external audiences are aligned with the company's mission. With a strong foundation in 401(k) strategies and a Series 6 certification, Patti Johnson continues to be a transformative force in the marketing landscape, positioning Principal Financial Group as a leader in customer engagement and satisfaction.
Director, Workplace Marketing at Edelman Financial Engines in January 2025 to Present
Marketing Director at Principal Financial Group in March 2021 to November 2024
Assistant Director/Marketing Manager at Principal Financial Group in March 2014 to March 2021
Sr. Marketing Strategist/Marketing Strategist at Principal Financial Group in June 2005 to March 2014
Marketing Strategist/SR Strategist at American Century Investments in January 1999 to June 2005
Training Developer at American Management Association in November 1997 to January 1999
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Discover more about Edelman Financial EnginesWhat is Patti Johnson email address?
Email Patti Johnson at [email protected] and [email protected]. This email is the most updated Patti Johnson email found in 2026.
What is Patti Johnson phone number?
Patti Johnson phone number is +19134245754.
How to contact Patti Johnson?
To contact Patti Johnson send an email to [email protected] or [email protected]. If you want to call Patti Johnson try calling on +19134245754. (updated on October 31, 2024)
What company does Patti Johnson work for?
Patti Johnson works for Edelman Financial Engines
What is Patti Johnson's role at Edelman Financial Engines?
Patti Johnson is Director, Workplace Marketing
What industry does Patti Johnson work in?
Patti Johnson works in the Financial Services industry.
Patti Johnson Email Addresses
Patti Johnson Phone Numbers
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