Omar leads all global brand marketing and advertising efforts at Beat Electronics. He applies his extensive marketing expertise across brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing. A strategic marketing professional with +15 years of experience in global marketing and a proven track record of success, Johnson has created deep consumer connections with the brand. Johnson has driven explosive growth in the category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He has strategically and successfully made Beats the headphone of choice to the best musicians and the best athletes in sports. Under Johnson’s tenure, the business has grown from $180 million to a $1.1 billion dollar global icon and category leader. Beats is the #1 premium headphone in N. America, UK, France, Germany, S. Korea and Singapore. Previously, Johnson led innovative marketing programs for international brands including Nike, Coca-Cola and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike's most memorable TV commercials including "Rise," starring LeBron James, "All Together Now," featuring Kobe Bryant and "The Most Valuable Puppets". Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports. Education: Johnson is from Brooklyn, NY. He received a BS from Georgia State University and an MBA from Goizueta Business School at Emory University. Specialties:Global Brand Development, Youth Marketing, Owned and Earned Media, Sports Marketing, Entertainment Marketing, Advertising and Brand Communications

Chief Marketing Officer @ From October 2012 to Present (3 years 1 month) VP Marketing @ From October 2010 to October 2012 (2 years 1 month) Advertising / Content Manager @ From February 2007 to November 2010 (3 years 10 months) Assistant Brand Manager @ From February 2005 to January 2007 (2 years) Assoc Brand Mgr @ From 2004 to 2005 (1 year) Marketing Consultant @ From July 1998 to August 2002 (4 years 2 months)

MBA, Marketing @ Emory University - Goizueta Business School From 2002 to 2004 BS, Biology / Chemistry @ Georgia State University From 1994 to 1998 Omar Johnson is skilled in: Youth Marketing, Sports Marketing, Entertainment, Global Brand Development, Advertising, Digital Media, Consumer Electronics, Retail, Brand Management, Product Marketing, Customer Insight, Brand Architecture, Digital Marketing, Global Marketing, Consumer Products, Integrated Marketing, Marketing Strategy, Product Innovation, Relationship Marketing, Positioning, Brand Development, Marketing, Creative Direction, Sponsorship, Marketing Communications, Brand Awareness, Interactive Marketing