Head of Experience Management, Chief Experience Office @ From November 2015 to Present (2 months) Copenhagen Area, Capital Region, DenmarkMedia and Marketing Optimization Director, Global Marketing @ “Responsible for global media and marketing optimization primarily focused on digital marketing, acquisition, strategy, execution and technology. Ensuring marketing initiatives and activities (primary digital) are successfully implemented, monitored and evaluated in cooperation with marketing teams, agencies, cross-functional departments and management.” Primary responsibilities: • Rollout of global digital marketing strategy and media infrastructure across 21 regional offices and 40 websites. • Global digital media buying, trafficking, tracking, monitoring and optimization. • Global marketing budgets, allocation and business cases. • Global digital marketing and media management. • Implement and drive marketing go-to-market processes and workflows. • Digital marketing infrastructure (Programmatic, Live Audience and Retargeting Framework). • Marketing technology stack and development (DSP, DCO, DMP and Ad serving). • Digital acquisition performance optimization, transparency and reporting. • Marketing KPIs and intelligence framework. • Monitor and report on Global marketing effectiveness. • Operational marketing insights and analysis to support and improve acquisition quality, digital presence and marketing spend allocation. From January 2015 to Present (1 year) Copenhagen Area, Capital Region, DenmarkHead of Marketing Intelligence & Optimization, Global Strategy & Data Science @ “Develop, implement and facilitate marketing tracking, dashboards/tools and optimizations processes. Establish full transparency and clarity throughout the marketing value chain and ensure KPIs (acquisition and ROMI etc.) by identifying high and poor performing activities.” Primary responsibilities: • Create full transparency and clarity throughout the Saxo Bank marketing value chain and ensure access to actionable insights. • Design and implementation of global marketing tracking framework (based on Adobe Marketing Cloud) covering 21 regional offices and 40 websites. • Development and Integration of marketing intelligence platform, marketing optimization tools, web analytics, dashboards and reporting within Saxo Banks global marketing organisation and teams. • Drive global optimization processes: marketing insight, web analytics, recommendations & Implementation. • Combine web analytics, datawarehouse and CRM system into one marketing intelligence platform. • Develop and facilitate optimization processes and reviews. • Provide actionable marketing recommendations for all regional offices. From January 2013 to Present (3 years) Copenhagen Area, Capital Region, DenmarkSenior Manager, Commercial Performance Optimization @ From February 2012 to January 2013 (1 year) Copenhagen Area, Capital Region, DenmarkOnline Program Manager, Commercial Marketing @ From August 2011 to February 2012 (7 months) Copenhagen Area, Capital Region, DenmarkSenior Associate, Web Strategy & Communication @ From November 2010 to August 2011 (10 months) Copenhagen Area, Capital Region, DenmarkMarketing Manager @ www.skyline.dk - www.skylineerhverv.dk From November 2009 to October 2010 (1 year) Marketing Manager @ www.dansketelecom.dk From January 2009 to November 2009 (11 months) Marketing Executive @ www.clearwire.dk From August 2007 to January 2009 (1 year 6 months) Sales & Marketing Coordinator @ www.dansketelecom.com From February 2007 to August 2007 (7 months)

HD, Economics & Marketing Management @ CBS, Copenhagen Business School - Handelshøjskolen i København From 2009 to 2011 Business Economics and Statistics @ Copenhagen Business College From 2007 to 2009 Business Communication and International Marketing Management @ University of Southern Denmark - Syddansk Universitet From 2005 to 2007 Marketing Economist, Strategic Marketing Management, Market Communication, Advertising and Branding @ Copenhagen Business College From 2002 to 2004 HH, High School Graduate, Business, 1999 – 2002 @ Vordingborg Handelsskole Nicolai Sehested is skilled in: Business Strategy, Web Analytics, CRM, Marketing, Business Development, Digital Marketing, Telecommunications, Marketing Strategy, Online Advertising, Ties, Strategy, E-commerce, Web Project Management, Digital Strategy, Financial Markets