Neal Sivadas

Senior Product Marketing Manager at TikTok | New York, New York, United States

About Neal Sivadas

Neal Sivadas serves as the Global Product Marketing Manager for Ads Monetization at TikTok, where he plays a pivotal role in shaping the platform's advertising strategies to resonate with a diverse, global audience. With a keen understanding of the nuances of Gen Z, Neal leverages his expertise in marketing and leadership to craft innovative ad solutions that not only drive revenue but also enhance user experience. His work is centered around ensuring that TikTok's advertising products are not just effective, but also align with the values and interests of a generation that has grown up in a digital-first world.

At TikTok, Neal is steering a "rocketship" as it’s built, navigating the complexities of a rapidly evolving digital landscape. He leads key projects that explore the intersection of creativity and technology, focusing on how brands can authentically engage with users through compelling storytelling and interactive ad formats. His proficiency in Chinese further enriches his ability to collaborate with international teams, ensuring that TikTok's marketing strategies are culturally relevant and impactful across different markets.

Neal's commitment to building products that prioritize human interests over mere monetization reflects his belief that technology should serve to empower users rather than exploit them. By advocating for ethical marketing practices and user-centric design, he is not only shaping TikTok's advertising landscape but also contributing to a broader dialogue about the responsibility of tech companies in the digital age. Through his work, Neal Sivadas is not just a marketer; he is a voice for a generation navigating the complexities of modern technology.

Neal Sivadas Work