VP, Director of Strategy @ TBWA\WORLDHEALTH| Columbia University IKNS Class of 2020| 2018 I'mPart AdClubofNY Fellow
Uniondale, New York
Strategic Planning Director @ FCB Health • Create strategic frameworks and workshop methodologies (adapted by planners and account directors)• Provide strategic recommendations to offer creative insights regarding global business challenges• Participate in the development of cross-brand marketing initiatives to support our agency’s sales models• Work to grow business with client(s)• Work across multiple disease states and therapeutic...
Strategic Planning Director @ FCB Health • Create strategic frameworks and workshop methodologies (adapted by planners and account directors)• Provide strategic recommendations to offer creative insights regarding global business challenges• Participate in the development of cross-brand marketing initiatives to support our agency’s sales models• Work to grow business with client(s)• Work across multiple disease states and therapeutic categories• Manage research projects from inception to completion – both qualitative and quantitative• Perform primary client servicing responsibilities such as client consultation on marketing and research study objectives, study design, etc.• Support client teams with campaign brief development and market research (design screeners, discussion guides, surveys, moderate phone/in-person interviews and focus groups• Assist in the management of various client team workshops (war games, message development, positioning)• Contribute to agency new business pitches by conducting market research and providing strategic direction to creative teams From October 2018 to March 2020 (1 year 6 months) Greater New York City AreaData Strategy Lead, Global - Search and Data Science @ Publicis Data Strategy Lead, Search & Data Science at Publicis & MSL (Started January 2018)•Lead a team of data experts who work across all MSL clients•Currenlty working across Publicis New York and MSL_____________________________________Client: P&G Personal Health Care & Digestive Wellness Brands - Vick, ZzzQuil, Meta, Pepto-Bismol, Prilosec OTC, Sinex, Align • Lead strategic SEO strategist for Procter and Gamble’s Personal Health Care & Digestive Wellness Brands including Vick, ZzzQuil, Meta, Pepto-Bismol, Prilosec OTC, Sinex, Align• Build and maintain relationships with senior client counterparts, outside media teams, & creatives•Work closely with cross-functional departments including account, creative, analytics, and digital strategy • Work with Account team to identify integration opportunities with partner agency’s• Roll out best practices and processes for search and data within my account team and internal department • Work closely with the senior & c-level team on gathering strategic insight data for new business pitches• Tasked with managing and training new employees on proprietary / 3rd party search and data tools*New Business Lead :*• Work as the new business liaison for internal new business pitches*Analyst, Search & Data Science (Promoted August 2016)* Client: P&G Family Care Brands - Bounty, Charmin & Puffs• Lead strategic SEO analyst/strategist for Procter and Gamble’s Charmin, Bounty & Puffs brands• Co-created the best testing strategic campaign concept for Oral-B brands. This concept will be implemented globally in 17/18• Created a holistic POME strategy for Tampax that will be implemented globally in 17/18• Gathered strategic insights from large data sets for new business pitches. Huge wins include Hewlett-Packard Enterprise (HPE), Wal-Mart, & Revlon • Presented strategic insight data in winning new business pitches for Sanofi Pastor From June 2015 to October 2018 (3 years 5 months) Greater New York City AreaDigital Marketing Specialist @ BEDGEAR • Oversaw overall functionality of bedgear.com Magneto website. Worked with outside vendors to further develop website• Drove ROI & conversion with consumer email marketing & sales campaigns • Developed & executed online sales strategies. Developed & executed digital display and retargeting strategy • Created & manage SEO strategy. Create monthly analytic reports using google analytics for VP and CEO.• Managed social media strategy & social analytic reporting using Hootsuite• Support event execution by creating, attending and/or follow Bedgear events to drive social content• Monitor content on retailer’s partner website by working directly with retailer partners and/or with Bedgear account team to maintain up-to-date product content – images, descriptions, and pricing From 2014 to 2015 (1 year) Farmingdale, New York, United StatesDigital Marketing Manager - eCommerce & Social Media @ Kiss Products, Inc. • Increased eCommerce sales performance by over 200% by implementing strategic changes in the overall marketing strategy of the site • Managed the eCommerce presence for multiple beauty brands through eCommerce websites and social networking platforms• Managed SEM, SEO, Email Marketing, Affiliate Marketing, Re-targeting, and other online marketing initiatives • Analyzed and presented monthly eCommerce website & social media traffic reports to the various beauty teams and management to determine sales optimization for current and future efforts.• Oversaw implementation of all social media ad campaigns including creative development, copywriting, targeting and budgeting. • Managed all aspects of Kiss Products eCommerce website including backend/frontend upkeep, sales, customer service, social media marketing, e-mail marketing, public relations, inventory management, budget, and accounting• Assisted the Social Media / Public Relations / Brand Ambassador team with promotions and events From 2013 to 2014 (1 year) Port Washington, New York, United StatesPublic Relations Coordinator - Maybelline Cosmetics - Fashion Week @ L'Oréal • Managed Maybelline lounge in Lincoln Center during the Mercedes Benz Fashion Week February 2013• Assisted backstage with Maybelline sponsored fashion shows which included Rachel Zoe, DKNY, Lacoste, Marissa Webb, Wes Gordon, Richard Chai, Michael Bastian, Mara Hoffman & Bibhu Mohapatra• Created and presented a Maybelline New York Fashion Week recap for Public Relations VP From January 2013 to April 2013 (4 months) New York, United StatesIntegrated Marketing Communications Specialist - L'Oreal Paris - Emmys @ L'Oréal • Developed and presented an independent research project to L’Oréal Paris PR Team on brand innovation • Worked on major events integrations such as Project Runway and Sundance Film Festival• Worked closely with major PR Agencies like Alison Brod Public Relations and Media Placement with all L’Oreal Paris PR projects and requests From June 2012 to September 2012 (4 months) New York, United StatesNational Account Executive @ Katz Media Group • Secured renewals on 90% of the existing advertising business in addition to developing and closing new business• Interacted daily with client stations and buying agencies to gain their fullest confidence and support• Recommend solutions and communicate with management on the best course of action on all my accounts• Partnered up with the Katz 360 digital team to develop digital marketing campaigns for clients From July 2010 to January 2012 (1 year 7 months) New York, United StatesVP, Director of Strategy, US & Global @ TBWA\WORLDHEALTH About being a strategist at TBWAWH:YOU ARE THE DISRUPTION DRIVERYou’ve always understood that to be disruptive is better than to be conventional. To pursue challenges is more admirable than to be complacent. You don’t settle, and you won’t let your team or your clients accept less than the best that their capabilities allow. And you routinely remind them that what’s possible should never be underestimated.The status quo exists to be examined and defined. You build strong relationships with your clients and help them to embrace this idea and realize the true potential of their brands. You refuse to accept “this is how we’ve always done it” and push instead for “how has it never been done?” You establish new models and approaches that introduce unexpected solutions to brand challenges. And your leadership gives your team and your clients the confidence to reach outside the familiar New York, New York, United StatesKeynote Speaker - Talk Data to Me @ General Assembly I presented a keynote discussion about the dance of art and science in data analysis. From 2018 to 2018 (less than a year) Greater New York City AreaDigital Marketing Associate, Digital Integrated Marketing for Matrix L'Oréal @ L'Oréal •Oversaw overall functionality of all three Matrix sitecore website properties. Worked with outside vendors to further develop website•Managed the Instagram, Twitter & YouTube pages for Matrix Professionals From April 2015 to May 2015 (2 months) Greater New York City AreaeCommerce Technology Consultant @ Atrium Staffing • Managed the interview process from beginning to end; including sourcing and screening candidates, and closing candidates and clients on assigned requisitions• Scheduled and coordinated a high volume of interviews daily and handled various requests between clients and contractors • Conducted background checks, employment references, and coordination of drug tests for prospective hires; while managing contractor relations and salary negotiation • Successfully managed payroll and timesheet verification a weekly basis assuring contractors are paid on time • Facilitated the completion of all pre-hire paperwork ensuring a timely onboarding process for all new hires From January 2014 to September 2014 (9 months) New York, United StatesBrand Associate, Beauty @ Nordstromrack.com | HauteLook, a Nordstrom Company • Coordinated imaging, content and sample details between our clients and production team• Foresaw, prevented, and followed up on any production/vendor issues that may have prevented sales from going live• Coordinated with our warehouses, finance and member care team on fulfillment issues and customer needs • Calculated and analyzed final sales figures From September 2012 to January 2013 (5 months) New York, United StatesPublic Relations Specialist @ Coach • Fulfilled editorial and media requests for Coach merchandise for national and international publications such as Vogue, W, Elle, Essence, Marie Claire, Caras, OGGI, Figaro, Gainer • Assisted Public Relations team with Coach Events such as International Press Preview, Hugo Guinness for Coach; DIY blogger book signing From January 2012 to June 2012 (6 months) New York, United States
FCB Health
Strategic Planning Director
October 2018 to March 2020
Greater New York City Area
Publicis
Data Strategy Lead, Global - Search and Data Science
June 2015 to October 2018
Greater New York City Area
BEDGEAR
Digital Marketing Specialist
2014 to 2015
Farmingdale, New York, United States
Kiss Products, Inc.
Digital Marketing Manager - eCommerce & Social Media
2013 to 2014
Port Washington, New York, United States
L'Oréal
Public Relations Coordinator - Maybelline Cosmetics - Fashion Week
January 2013 to April 2013
New York, United States
L'Oréal
Integrated Marketing Communications Specialist - L'Oreal Paris - Emmys
June 2012 to September 2012
New York, United States
Katz Media Group
National Account Executive
July 2010 to January 2012
New York, United States
TBWA\WORLDHEALTH
VP, Director of Strategy, US & Global
New York, New York, United States
General Assembly
Keynote Speaker - Talk Data to Me
2018 to 2018
Greater New York City Area
L'Oréal
Digital Marketing Associate, Digital Integrated Marketing for Matrix L'Oréal
April 2015 to May 2015
Greater New York City Area
Atrium Staffing
eCommerce Technology Consultant
January 2014 to September 2014
New York, United States
Nordstromrack.com | HauteLook, a Nordstrom Company
Brand Associate, Beauty
September 2012 to January 2013
New York, United States
Coach
Public Relations Specialist
January 2012 to June 2012
New York, United States
Columbia University in the City of New York
Master of Science - MS, Information and Knowledge Strategy, 4.0
2018 to 2020
Cornell University
Online Professional Development Program, Marketing Strategy
Saint John's University
Bachelor of Science - BS, Business Management; Public Relations; International Business
Uniondale High School
Regents Diploma, General Studies
• Create strategic frameworks and workshop methodologies (adapted by planners and account directors)• Provide strategic recommendations to offer creative insights regarding global business challenges• Participate in the development of cross-brand marketing initiatives to support our agency’s sales models• Work to grow business with client(s)• Work across multiple disease states and therapeutic categories• Manage research projects from inception... • Create strategic frameworks and workshop methodologies (adapted by planners and account directors)• Provide strategic recommendations to offer creative insights regarding global business challenges• Participate in the development of cross-brand marketing initiatives to support our agency’s sales models• Work to grow business with client(s)• Work across multiple disease states and therapeutic categories• Manage research projects from inception to completion – both qualitative and quantitative• Perform primary client servicing responsibilities such as client consultation on marketing and research study objectives, study design, etc.• Support client teams with campaign brief development and market research (design screeners, discussion guides, surveys, moderate phone/in-person interviews and focus groups• Assist in the management of various client team workshops (war games, message development, positioning)• Contribute to agency new business pitches by conducting market research and providing strategic direction to creative teams
What company does Myrlene Laroche work for?
Myrlene Laroche works for FCB Health
What is Myrlene Laroche's role at FCB Health?
Myrlene Laroche is Strategic Planning Director
What industry does Myrlene Laroche work in?
Myrlene Laroche works in the Marketing and Advertising industry.
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