Specialties: Airlines, Energy (utilities), Finance, Marketing, Brand Management, Technology, Packaging

New Product Marketing Manager @ From October 2014 to Present (1 year 1 month) Houston, Texas AreaNotebook Product Marketing Manager – Consumer PC’s @ •Product marketing content lead between cross-functional teams, WW PPS, regions and various agencies on the consumer notebook roadmap and each individual product while delivering technical knowledge, specs and end customer benefit. •Develop product level positioning frameworks by incorporating the latest customer segmentation and insights into a ‘story-telling’ format for the end customer •Lead contact for aligning notebook branding and naming with HP’s Corporate Brand Strategy initiatives •Interpret and convey new and key technologies in the consumer PC space to WW PPS Marketing and regional stakeholders. From September 2013 to October 2014 (1 year 2 months) Houston, Texas AreaWW Marketing Consumer PC Lead - Consumer PC's @ •Developed value proposition, key selling points for new product introductions of the Consumer PC portfolio •Established and maintained brand and product architecture informed by latest customer segmentation and customer insights •Collaborated and partnered with various cross-functional teams to influence and develop customer facing marketing deliverables and product roadmap From November 2012 to August 2013 (10 months) Houston, TXMarketing Communications Manager - Consumer PC's @ •Created customer-facing collateral and deliverables such as retailer sales decks, online videos, tutorials and white sheet of HP’s consumer notebook portfolio for new and refreshed products •Streamlined processes of marketing deliverables for new product introductions by implementing schedules, milestones, and removing duplicate efforts to meet region and customer needs •Led product briefings each cycle with cross-functional teams on product portfolio and positioning From May 2012 to October 2012 (6 months) Houston, TXConsumer Accessory Product Manager - Consumer and Commercial PC's @ •Developed various product mobile accessories by aligning HP’s Laptop/Tablet portfolio to technology trends. Launched over 50 SKU’s, resulting in over $10MM in revenue for laptop/tablet business •Managed product development life cycle from initial concept to launch •Collaborated with various cross-functional development teams to ensure quality and timely delivery of products and solutions •Performed competitive analysis for product categories and maintain product portfolio roadmap to eliminate gaps in offerings •Researched and applied consumer insights towards defining and communicating accessories value proposition to customers •Formulated go to market strategies and processes for product positioning and messaging for regional partners and sales force •Led efforts in packaging design to ensure consistency in appearance, brand and messaging of HP accessory products From June 2008 to April 2012 (3 years 11 months) Houston, TXBrand Management Intern - Ziploc @ •Identified alternate growth distribution opportunities across the entire Ziploc® division by evaluating the dynamics of various channels, developing new product offerings and quantifying the dollar potential of these opportunities •Developed an in-depth analysis of the non-disposable containers market in order to identify potential product development pricing, merchandising, and distribution opportunities for Ziploc® disposable container products •Collaborated with cross-functional divisions on new product distribution and merchandising logistics •Analyzed marketplace situation, trends, competitors, and consumer insight for developing short-term and long-term strategies for the brand From May 2007 to August 2007 (4 months) Racine, WISenior Analyst - Revenue Management @ •Forecasted consumer behavior and analyzed historic market data to optimize system revenue for 127 daily flight operations •Managed passenger demand and seat allocation using statistical models and market knowledge to determine most effective way to price and allocate seat inventory •Produced weekly flight analyses and statistical reports for managers and colleagues to gauge performance measures and goals •Created presentations and trained new hires on revenue management concepts and applications. From 2005 to 2006 (1 year) Houston, TXEquity Research Assistant - Electric Utility Sector @ •Co-produced Initiating Coverage reports on nine electric utility companies (AEP, CNP, ED, ETR, EXC, FPL, SO, SRE, TXU) •Maintained and updated financial models for earnings projections, valuation metrics, liquidity analysis and industry comparable statistics to produce basis for analyst’s investment recommendations •Assisted in preparing, writing and reviewing research reports and First Call notes on companies and electric utility industry •Constructed data analysis tables, charts, graphs and diagrams to convey financial metrics and complex industry concepts •Interacted frequently with sales force, institutional clients, Prudential’s New York-based Energy equity research team and various company investor relations teams to communicate company news, issues and ideas •Maintained accurate, timely company and industry related information and research through multiple sources: 10K/Q reports, Internet, company releases and presentations, databases, FERC and utility commission filings, and industry contacts •Developed structure and content of marketing handout, industry primer, and various presentations for institutional clients, sales force, and conferences From 2003 to 2005 (2 years) Houston, TXFinancial Analyst - Claims Division and Cash Management (Post-Bankruptcy) @ •Organized and calculated termination values for Enron’s counterparties in the gas and electricity markets during bankruptcy restructuring process From 2002 to 2003 (1 year) Houston, TXFinancial Analyst - Utility Risk Management Division (Pre-Bankruptcy) @ •Developed financial models to forecast forward utility rate curves using data and regression analysis •Identified arbitrage opportunities for rates and tariffs in the power market •Utilized derivative strategies to manage utility risk taken on by Enron •Gained knowledge of regulated and deregulated markets of electricity industry From 2001 to 2001 (less than a year) Houston, TX

MBA, Marketing and Entreprenuership @ Jones Graduate School of Business, Rice University From 2006 to 2008 BS, Finance and DIS @ University of Florida From 1997 to 2001 Mona Parikh is skilled in: Product Marketing, Brand Management, Strategy, Competitive Analysis, Analytics, Marketing, Business Strategy, Cross-functional Team..., Program Management, Financial Modeling, Product Management, Business Process..., Financial Analysis, Business Intelligence, Microsoft Office,..., Management, Product Development