Welcome to my page. I specialize in the development of predictive analytic and machine learning solutions for large advertisers and publishers. I am keen on helping my clients unlock economic potential and providing them with tools and processes to inform product, brand and sales strategy in multi-brand, media and tech driven organizations. I focus on applying data
Welcome to my page. I specialize in the development of predictive analytic and machine learning solutions for large advertisers and publishers. I am keen on helping my clients unlock economic potential and providing them with tools and processes to inform product, brand and sales strategy in multi-brand, media and tech driven organizations. I focus on applying data analysis to map the customer journey and increase the effectiveness of digital marketing campaigns; partner with large digital publishers to optimize, monetize and allocate digital ad sales inventory; and help brands develop best practices (people, systems, processes) to decisively transition towards data-driven marketing.
Senior Manager @ From April 2015 to Present (9 months) VP of Advanced Analytics @ I led the team that glued together multitouch attribution (MTA) models for large brands. My team helped the clients understand the value of digital touchpoints, and how this value benchmarked against best practices. We helped clients optimize their digital budgets and provided the insights to further understand the interplay between cross-channel effect, campaign reach and frequency parameters, and offline components. VSQL, PIG/HIVE, Spark, Python, SAS. From November 2014 to April 2015 (6 months) Director @ Let the team that built the statistical and financial models to optimize the use of bought, owned and earned media. Storytelling is critical at Disney. Working with several talented executives there helped me learn how to craft stories around numbers, and the art of building analytics for real-world problems (as opposed to idealized math problems). From October 2013 to November 2014 (1 year 2 months) Director @ From 2009 to 2014 (5 years) Director @ From 2009 to 2014 (5 years) Consulting Director @ - Development of tools to measure the effectiveness of digital tactics
- Responsible of leading analytic initiatives to optimize marketing portfolios
- Designing and implementing the transition to new Digital Media Marketing models (multitouch attribution and personalization)
- Developed and implemented analytics to maximize OI in new and traditional content platforms
- Manage a team of fifteen individuals with advanced degrees in science and business
- Have deep, hands on, expertise in SAS, R, SQL, Python and Hive. From January 2009 to October 2013 (4 years 10 months) Post Doc Research Fellow @ Private equity, venture capital, innovation, management strategy.
‘Identification of technological discontinuities across industries and time periods: expected vs. unexpected change’, International Journal of Strategic Change Management, 2009. From July 2006 to January 2009 (2 years 7 months) Equity Analyst @ Financial modeling; equity valuation From January 2006 to July 2006 (7 months) Consultant @ Telecommunication licenses; deregulation From June 1999 to June 2001 (2 years 1 month)
PhD, Management @ New York University - Leonard N. Stern School of Business From 2001 to 2006 Engineer, Electronics @ Universidad Politécnica de Madrid From 1992 to 1998 Miguel Campo-Rembado is skilled in: Analytics, Financial Modeling, Business Strategy, Economics, Data Analysis, Analysis, Management Consulting, Entrepreneurship, Statistics, Advertising, Big Data, Data Science, Python, SAS, Strategic Partnerships, Digital Marketing, Marketing Strategy
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