Michiel Jansen
Teacher Conversie Optimalisatie & CX at beeckestijn business school | The Randstad, Netherlands
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As the Global Lead for Conversion Optimisation at ING, Michiel Jansen is at the forefront of driving a data-driven culture within the organization. His mission is clear: to make "Did you test that?" the most frequently asked question across all teams. By fostering a robust environment centered on experimentation and data analysis, Michiel aims to enhance the overall performance of ING’s digital platforms. His leadership in the Global Centre of Expertise not only emphasizes the importance of A/B testing and user experience optimization but also ensures that every decision is backed by solid research and empirical evidence.
Before joining ING, Michiel honed his skills by leading A/B testing and experimentation teams at prominent organizations such as LeasePlan, CarNext, and ABN AMRO. His extensive experience as a Conversion-Optimization Expert for high-profile clients like Alliander, Essent, eBay/Marktplaats, Visa, and MasterCard has equipped him with a deep understanding of eCommerce dynamics and customer engagement strategies. Michiel’s background as a marketing manager and co-owner of a startup has further enriched his perspective on digital transformation and multi-channel marketing.
At ING, Michiel is not just focused on metrics; he is passionate about cultivating a safe and collaborative culture where insights from data and research take precedence over subjective opinions. By increasing the craft and focus of teams, he is dedicated to elevating marketing performance and driving business strategy through innovative digital solutions. With a keen eye for detail and a commitment to excellence, Michiel Jansen is leading the charge in making data-driven decision-making a cornerstone of ING’s operational ethos.
Teacher Conversie Optimalisatie & CX at beeckestijn business school in March 2023 to Present
Global Lead Conversion Optimisation & Centre of Excellence at ING in January 2021 to Present
Trainer Advanced Course Experimenting at Growth Tribe in December 2019 to January 2021
Global Conversion Lead CRO at LeasePlan in December 2017 to January 2021
Conversion & Digital Marketing Lead ad interim at Ikbenfrits.nl in June 2018 to September 2018
Carnext Interim Conversion Manager CRO at CarNext.com in December 2017 to June 2018
CRO Conversion Manager a.i. at adidas Group in May 2017 to November 2017
Online Marketeer Scrum Team a.i. at BackHoom in December 2016 to June 2017
Optimising lead AB testing Change team + Owner Customer Feedback tooling (interim) at ABN AMRO Bank N.V. in June 2015 to December 2016
Leader Conversion Optimization Teams for Essent, Ebay/Marktplaats, ICS & ABN AMRO at Online Dialogue in April 2012 to January 2016
Marketing Manager Benelux-interim at Mendix in June 2011 to May 2012
Marketing Manager at Magnus (previous TopForce) in September 2009 to May 2011
Product development new Publishing product Allesmag.nl at Idea Generator in January 2009 to September 2009
Product Owner & Start-up Co-owner at Addsup in August 2002 to September 2009
Senior Consultant Strategy at Human-1 4d Euro-RSCG in September 1999 to January 2002
Internet Coordinator at Universal Music Group in January 1997 to January 1999
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Klantbetrokkenheid
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Discover more about beeckestijn business schoolWhat is Michiel Jansen email address?
Email Michiel Jansen at [email protected]. This email is the most updated Michiel Jansen email found in 2026.
How to contact Michiel Jansen?
To contact Michiel Jansen send an email to [email protected]. (updated on November 04, 2024)
What company does Michiel Jansen work for?
Michiel Jansen works for beeckestijn business school
What is Michiel Jansen's role at beeckestijn business school?
Michiel Jansen is Teacher Conversie Optimalisatie & CX
What is Michiel Jansen's Phone Number?
Michiel Jansen's phone (**) *** *** 416
Michiel Jansen Email Addresses
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