Michelle Ball

Executive Director of Strategic Marketing and Communications at Muskingum University | Zanesville, Ohio, United States

About Michelle Ball

As the Executive Director of Strategic Marketing and Communications at Muskingum University, Michelle Ball plays a pivotal role in shaping the institution's narrative and enhancing its public identity. With a keen ability to connect the dots between diverse ideas and strategic initiatives, Michelle excels in transforming conceptual visions into actionable plans that resonate with various stakeholders. Her expertise in integrated communication strategies is fundamental to advancing the university's reputation and visibility in a competitive educational landscape.

Currently, Michelle is spearheading several key projects aimed at elevating Muskingum's brand presence. These initiatives include the development of a comprehensive digital marketing strategy that leverages social media, content marketing, and targeted outreach to engage prospective students and the broader community. Additionally, she is leading efforts to enhance media relations, ensuring that the university's achievements and events receive the attention they deserve. By managing the adoption and alignment of the university's brand, Michelle ensures that all communications reflect Muskingum's core values and mission.

Michelle's strong leadership skills and experience in crisis communications further bolster her effectiveness in this role. She provides strategic counsel on the creation of marketing materials and collateral, ensuring that they not only inform but also inspire action. Her commitment to workforce development and customer service enhances the university's engagement with alumni and prospective students alike. Through her multifaceted approach, Michelle Ball is not just a communicator; she is a catalyst for growth and innovation at Muskingum University, driving initiatives that foster a vibrant academic community.

Michelle Ball Work