Michele Rudnik
Global Marketing Director at Bayer Pharmaceuticals | New York City Metropolitan Area
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Michele Rudnik is a seasoned professional with over 20 years of experience in the consumer health and consumer goods sectors, currently serving as the Global Brand Director at Bayer Pharmaceuticals. In this pivotal role, Michele spearheads the brand stewardship of Aleve, overseeing the end-to-end global category and innovation strategy. Her extensive expertise in marketing strategy and brand equity has been instrumental in driving sustainable growth for Bayer's portfolio, particularly in a competitive landscape where consumer needs are constantly evolving.
Michele's passion for delivering consumer-centric solutions is evident in her approach to identifying and addressing unmet needs within the market. By leveraging her skills in trade marketing and market planning, she has successfully enhanced market penetration and increased market share for Aleve on a global scale. Her leadership style fosters a high-performance team of marketers, encouraging collaboration with cross-functional leaders and building strategic partnerships with agencies to amplify brand visibility and impact.
Key projects under Michele's direction include innovative campaigns that resonate with diverse consumer segments, utilizing deep insights into consumer behavior and competitive analysis. Her commitment to nurturing talent within her team ensures that Bayer remains at the forefront of industry trends, driving innovation that aligns with consumer expectations. As a thought leader in global marketing, Michele Rudnik continues to shape the future of Bayer Pharmaceuticals, championing initiatives that not only enhance brand loyalty but also contribute to the overall health and well-being of consumers worldwide.
Global Marketing Director at Bayer Pharmaceuticals in September 2019 to Present
Global Director Brand Development & Innovation - Pain Free at Pfizer in April 2016 to August 2019
North America and Latin America Category Leader – Respiratory at Novartis Consumer Health in May 2014 to August 2015
Head Global Innovation Growth & Strategy - Theraflu at Novartis Consumer Health in August 2013 to May 2014
Marketing Director Brazil & Southern Cone at Novartis Consumer Health in January 2011 to August 2013
Marketing Manager Brazil & Southern Cone at Novartis Consumer Health in August 2007 to December 2010
Product / Trade / Shopper Manager at Procter & Gamble in August 2004 to August 2007
Latin America Marketing Coordinator at Wella Cosmetics in July 2000 to July 2004
Marketing Analyst at The Coca Cola Company in August 1996 to October 1999
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Ibmec Business School, Master of Business Administration (MBA),Marketing,, January 2000 to January 2001
Pontifícia Universidade Católica do Rio de Janeiro, Bachelor's degree,Business Administration and Management,General,, January 1992 to January 1996
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Cross-functional Team Leadership
Trade Marketing
Strategy
Shopper Marketing
Market Planning
Marketing Strategy
Marketing
Product Development
Marketing Management
Customer Insight
Leadership
FMCG
Consumer Products
Market Analysis
Brand Equity
Global Marketing
Segmentation
Brand Management
Competitive Analysis
Product Launch
Consumer Behaviour
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What is Michele Rudnik email address?
Email Michele Rudnik at [email protected]. This email is the most updated Michele Rudnik's email found in 2026.
How to contact Michele Rudnik?
To contact Michele Rudnik send an email to [email protected]. (updated on January 14, 2024)
What company does Michele Rudnik work for?
Michele Rudnik works for Bayer Pharmaceuticals
What is Michele Rudnik's role at Bayer Pharmaceuticals?
Michele Rudnik is Global Marketing Director
What is Michele Rudnik's Phone Number?
Michele Rudnik's phone (212) ***-*134
What industry does Michele Rudnik work in?
Michele Rudnik works in the Consumer Goods industry.
Michele Rudnik Email Addresses
Michele Rudnik Phone Numbers
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