Michael Shifrin
Group Marketing Manager, Digital Product Marketing at Toyota USA | Irvine, California, United States
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Michael Shifrin serves as the Group Marketing Manager for Digital Product Marketing at Toyota USA, where he leverages over 15 years of extensive B2C and B2B marketing experience to drive innovative strategies that enhance brand engagement and boost sales. In his current role, Michael leads high-performing marketing teams tasked with developing industry-leading digital, mobile, and direct marketing initiatives aimed at over 11 million monthly visitors. His strategic oversight is pivotal in improving brand consideration and vehicle engagement across a vast network of more than 1,200 independent Toyota dealers.
One of Michael's key projects involves crafting Toyota's comprehensive digital experience strategy, which encompasses all consumer interactions on platforms such as Toyota.com and Buyatoyota.com. His expertise in integrated marketing and brand management allows him to create seamless user experiences that resonate with diverse audiences. By employing advanced digital marketing techniques, including SEM and e-commerce strategies, he effectively drives traffic and conversion rates, ensuring that Toyota remains at the forefront of the automotive industry.
Michael is not only a strategic thinker but also a passionate leader dedicated to coaching and developing high-performing teams. His strong analytical and quantitative skills enable him to interpret complex data and translate insights into actionable marketing strategies. As he continues to innovate within the digital landscape, Michael Shifrin is committed to enhancing Toyota's brand presence and delivering exceptional consumer experiences that align with the evolving needs of today's automotive market.
Group Marketing Manager, Digital Product Marketing at Toyota USA in January 2011 to Present
Marketing Manager, CRM, Relationship Marketing, Life-cycle Management at Toyota USA in January 2009 to January 2011
Graduate Management Associate - post MBA leadership program at Toyota USA in January 2007 to January 2009
Director of E-Mail Marketing / Product Marketing at RealtyTrac Inc in May 2005 to August 2007
Senior Marketing Manager at Bank of America in January 2003 to January 2005
Regional Financial Analyst at Bank of America in January 1999 to January 2003
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Digital Marketing
Direct Marketing
Analytics
Product Marketing
Marketing
Marketing Strategy
Strategic Planning
CRM
Mobile Marketing
Strategy
Email Marketing
Digital Strategy
SEO
Online Advertising
Social Media Marketing
Brand Management
Advertising
Competitive Analysis
Integrated Marketing
Product Development
Product Management
SEM
Market Analysis
Web Development
Content Strategy
Multi-channel Marketing
Forecasting
Strategic Partnerships
Business Strategy
E-commerce
Business Development
Business Intelligence
Corporate Finance
Strategic Financial Planning
Profit Maximization
P&L Management
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Discover more about Toyota USAWhat is Michael Shifrin email address?
Email Michael Shifrin at [email protected] and [email protected]. This email is the most updated Michael Shifrin email found in 2026.
What is Michael Shifrin phone number?
Michael Shifrin phone number is +14245586089 and +18605868636.
How to contact Michael Shifrin?
To contact Michael Shifrin send an email to [email protected] or [email protected]. If you want to call Michael Shifrin try calling on +14245586089 and +18605868636. (updated on September 13, 2024)
What company does Michael Shifrin work for?
Michael Shifrin works for Toyota USA
What is Michael Shifrin's role at Toyota USA?
Michael Shifrin is Group Marketing Manager, Digital Product Marketing
What industry does Michael Shifrin work in?
Michael Shifrin works in the Motor Vehicle Manufacturing industry.
Michael Shifrin Email Addresses
Michael Shifrin Phone Numbers
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