Melissa Rosenberg
Associate Director of Market Research and Business Intelligence at The Janssen Pharmaceutical Companies of Johnson & Johnson | Bucks County, Pennsylvania, United States
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Melissa Rosenberg is a seasoned marketing professional with over 25 years of experience in the pharmaceutical industry, currently serving as the Associate Director of Market Research and Business Intelligence at The Janssen Pharmaceutical Companies of Johnson & Johnson. In her pivotal role, Melissa leads insight generation for CARVYKTI, a groundbreaking CAR-T therapy. Her expertise in market research and analytics has been instrumental in supporting the initial launch and subsequent label expansion of CARVYKTI to earlier treatment lines, ensuring that the product meets the evolving needs of healthcare providers and patients alike.
Melissa’s extensive background spans the entire product life cycle, from emerging brands to mature products, allowing her to develop and execute comprehensive marketing strategies that align resources effectively to deliver measurable results. Her proficiency in customer journey mapping and market planning enables her to uncover valuable insights that drive product positioning and enhance market penetration. As a highly effective leader, she excels in talent management and coaching, fostering a collaborative environment that encourages innovation and strategic thinking among her team.
Her commitment to gaining customer insights is reflected in her ability to translate complex data analysis into actionable strategies, ensuring that marketing initiatives resonate with target audiences. With a strong focus on event management and product marketing, Melissa continues to play a crucial role in shaping the future of CARVYKTI and contributing to the broader mission of improving patient outcomes through innovative therapies. Her passion for the pharmaceutical industry and dedication to excellence make her a key asset to Janssen and the healthcare community at large.
Associate Director of Market Research and Business Intelligence at The Janssen Pharmaceutical Companies of Johnson & Johnson in January 2022 to Present
Senior Market Research and Integrated Analytics Manager at The Janssen Pharmaceutical Companies of Johnson & Johnson in October 2017 to January 2022
Senior Market Research and Business Intellence Manager, Immunology at The Janssen Pharmaceutical Companies of Johnson & Johnson in November 2013 to October 2017
Director, Client Solutions at ImpactRx in May 2010 to May 2012
Brand Leader, Pulmicort Respules at AstraZeneca Pharmaceuticals in January 2007 to May 2009
Brand Leader, NXY-059 - CEROVIVE (Phase III compound for stroke) at AstraZeneca Pharmaceuticals in July 2005 to January 2007
Brand Manager, Neuroscience Emerging Brands at AstraZeneca Pharmaceuticals in April 2001 to July 2005
Market Research Manager, Neuroscience Emerging Brands at AstraZeneca Pharmaceuticals in May 1999 to April 2001
Senior Market Research Manager, Pain and Inflamation at Pfizer in June 1997 to May 1999
Project Director at Taylor Nelson Sofres in January 1995 to May 1997
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Forecasting
US Healthcare
Talent Management
Customer Journey Mapping
Product Marketing
Project Management
Attention to Detail
Strategy
Marketing
Brand Management
Marketing Research
Cross-functional Team Leadership
Customer Insight
Pharmaceutical Industry
Segmentation
Marketing Strategy
Analytics
Product Launch
Competitive Intelligence
Market Analysis
Quantitative Research
Market Planning
Healthcare
Digital Marketing
Event Management
Data Analysis
Market Research
Advertising
Marketing Communications
Consumer Marketing
Positioning
Brand Development
Multi-channel Marketing
Coaching
Artificial Intelligence for Business
Business Transformation
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Discover more about The Janssen Pharmaceutical Companies of Johnson & JohnsonWhat is Melissa Rosenberg email address?
Email Melissa Rosenberg at [email protected] and [email protected]. This email is the most updated Melissa Rosenberg's email found in 2026.
How to contact Melissa Rosenberg?
To contact Melissa Rosenberg send an email to [email protected] or [email protected]. (updated on July 26, 2022)
What company does Melissa Rosenberg work for?
Melissa Rosenberg works for The Janssen Pharmaceutical Companies of Johnson & Johnson
What is Melissa Rosenberg's role at The Janssen Pharmaceutical Companies of Johnson & Johnson?
Melissa Rosenberg is Associate Director of Market Research and Business Intelligence
What is Melissa Rosenberg's Phone Number?
Melissa Rosenberg's phone (215) ***-*305
What industry does Melissa Rosenberg work in?
Melissa Rosenberg works in the Pharmaceuticals industry.
Melissa Rosenberg Email Addresses
Melissa Rosenberg Phone Numbers
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