Digital Media Supervisor @ -Mange the AT&T General Market digital team
-Responsible for planning and activating all digital programs including desktop, mobile & video
-Oversee communication with AT&T clients From March 2015 to Present (7 months) Greater New York City AreaIntegrated Media Supervisor @ -Manage the Home Electronics & Digital Imaging categories for Samsung North America
-Responsible for integrated media strategy across all media platforms
-Plan & activate digital campaigns, including display & mobile programs
-Oversee communication between client & activation teams and manage client direction & deliverables From January 2014 to March 2015 (1 year 3 months) Greater New York City AreaAssociate @ -Planned strategy across all media platforms and activated digital media in Samsung product categories including Home Electronics (Smart TV, Wireless Audio Dock, Soundbar), Cameras & memory
-Negotiated programs, rates and positioning to best fulfill campaign objectives
-Worked with analytics team to monitor digital campaign performance and maintain biweekly client reports
-Regularly provided campaign optimization recommendations From January 2013 to January 2014 (1 year 1 month) 1675 Broadway New NY 10001Junior Associate @ -Responsible for planning and executing digital campaigns for Samsung across the home appliances, cameras, memory & tablet product categories
-Planned and executed cross platform programs across digital & print platforms
-Analyzed campaign results and provided clients bi-weekly performance reports
-Planned all paid social campaigns and monitored FB growth & engagement From November 2011 to December 2012 (1 year 2 months) New YorkProject Manager @ From June 2009 to September 2011 (2 years 4 months) Marketing Intern @ From June 2008 to August 2008 (3 months)
Bachelor of Science, Marketing @ Miami University From 2005 to 2009 Bachelor's, Marketing @ John E. Dolibois European Center From 2007 to 2008 Megan Clasen is skilled in: Digital Marketing, Digital Strategy, Digital Media, Strategic Partnerships, Media Planning, New Business Development, Marketing, Social Media Marketing, Strategy, Web Analytics, SEM, Marketing Strategy, Online Advertising, Integrated Marketing, Interactive Marketing, Advertising, Mobile Marketing, Media Buying
Websites:
http://www.tth.com,
http://www.facebook.com/megan.clasen