Max Hegerman
Global Marketing and Communications Director at Livewire | Sydney, New South Wales, Australia
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Max Hegerman serves as the Global Marketing and Communications Director at Livewire, where he plays a pivotal role in shaping the brand's identity and strategic direction in a rapidly evolving marketplace. With a keen understanding of consumer behavior and market dynamics, Max collaborates closely with the founding partners and venture capitalist leadership to establish a bespoke marketing function tailored to Livewire's unique needs. His expertise lies in developing a consumer-led approach that resonates with audiences, ensuring that the brand remains relevant and influential in today's culture.
At Livewire, Max is currently spearheading key projects that focus on defining the company's brand mission, vision, and positioning (CVP) statements. By facilitating meaningful conversations with internal teams and external stakeholders, he is driving initiatives that align the brand's offerings with the voice of the customer. His strategic insights into influencer marketing and mobile marketing are instrumental in launching new products that not only meet consumer expectations but also create lasting connections.
Max's extensive background in brand development and management, combined with his skills in change management and account management, allows him to navigate the complexities of start-up environments effectively. He understands that in an era where convenience and accessibility are paramount, building a brand that is deeply embedded in culture is essential for differentiation. Through his leadership, Livewire is poised to not only adapt to market changes but also to set new standards in brand engagement and consumer connection.
Global Marketing and Communications Director at Livewire in January 2023 to Present
Non Executive Director at Motorcycling NSW in May 2024 to Present
Head of Marketing at Plastic Wax in December 2021 to December 2023
Strategic Insights and Innovation - Interactive Entertainment Group at Tencent in January 2021 to December 2021
Strategy Director - Interactive Entertainment Group at Tencent in July 2019 to January 2021
Brand Director - Mobile at Electronic Arts (EA) in June 2017 to June 2019
Director of Global Brand Strategy at Guvera in March 2016 to June 2017
Executive Director - India at Guvera in January 2016 to June 2017
Managing Director - Digital at Edelman in July 2014 to January 2016
Managing Director - Digital at Edelman in June 2013 to June 2014
Chief Executive Officer at Hungama Digital Services in September 2012 to June 2013
Head of Digital at JWT India in October 2011 to June 2013
President at Tribal Worldwide in June 2009 to October 2011
Regional Managing Director - Beijing at TBWA\Media Arts Lab in February 2008 to May 2009
SVP, Client Service Director at Energy BBDO in November 2006 to August 2007
Managing Director - North America at Euro RSCG in September 2001 to September 2006
Vice President, Account Director at GSD&M in January 2000 to August 2001
Account Director at GSD&M in March 1999 to January 2000
Account Director at Goodby, Silverstein & Partners in October 1996 to March 1999
Marketing Communications Director at Oakley in October 1995 to October 1996
Global Account Supervisor at Wieden + Kennedy in April 1993 to October 1995
Senior Account Executive at Hal Riney & Partners in February 1990 to April 1993
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Brigham Young University, B.A., Economics, January 1980 to January 1987
Brigham Young University, B.A., January 1980 to January 1987
Hyper Island, Executive Education: Digital & Interactive Communications and Management, January 2013
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Business Relationship Management
Collaborative Leadership
Innovation Management
Creativity and Innovation
Luxury
Partnership-building
Sales Presentations
Inspiring Teams
Business English
Written Communication
Solution-oriented
Creative Briefs
Structured Thinking
Campaign Execution
Events
Digital Channels
Strategic Management
Strategic Creative Development
Cultural Awareness
Attention to Detail
Coaching
User Behavior
Reporting & Analysis
Web Technologies
Technology Marketing
Persuasive Writing
Cross-team Collaboration
Business-to-Business (B2B)
Product Launch
Growth Strategies
Competitive Landscape
Corporate Governance
Persuasion
Retention Strategies
Strategic Leadership
Optimising
Vendor Relations
Omni-Channel Marketing
Design Thinking
Web3
Startup Marketing
Brand Building
Key Performance Indicators
Market Analysis
Technical Competence
Voice of the Customer
Creative Ideation
Qualitative Research
Influencer Marketing
BTL Activations
Presentations
Candidate Selection
Marketing Metrics
Marketing Partnerships
Gaming Industry
Budgeting & Forecasting
Integrated Marketing
Advertising
Online Advertising
Digital Marketing
Strategy
Mobile Marketing
Digital Strategy
Marketing Communications
Interactive Marketing
Digital Media
Direct Marketing
New Business Development
Brand Development
Social Media Marketing
Creative Strategy
Strategic Communications
Team Building
Creative Direction
Creative Problem Solving
Team Leadership
Talent Management
Sports Marketing
Online Branding
Business Acquisition
Acquisition Integration
Communications Strategy
Account Management
Brand Management
Change Management
Business Strategy
Marketing Strategy
Strategic Planning
Management
Leadership
Stakeholder Engagement
Social Media
Start-Ups
Performance Management
Art Direction
Marketing
Business Planning
Product Marketing
Team Management
Cross-functional Team Leadership
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Discover more about LivewireWhat is Max Hegerman email address?
Email Max Hegerman at [email protected] and [email protected]. This email is the most updated Max Hegerman's email found in 2026.
How to contact Max Hegerman?
To contact Max Hegerman send an email to [email protected] or [email protected].
What company does Max Hegerman work for?
Max Hegerman works for Livewire
What is Max Hegerman's role at Livewire?
Max Hegerman is Global Marketing and Communications Director
What is Max Hegerman's Phone Number?
Max Hegerman's phone (**) *** *** 298
What industry does Max Hegerman work in?
Max Hegerman works in the Marketing & Advertising industry.
Max Hegerman Email Addresses
Max Hegerman Phone Numbers
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