Matthew Southern
VP of Marketing at Payactiv | San Francisco Bay Area
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Matthew Southern is a dynamic entrepreneur and the visionary Founder & CEO of Southern Straps, a company that has rapidly established itself as a leader in the consumer products sector, particularly in the design and production of premium Apple Watch bands. Under his leadership, Southern Straps has garnered accolades from prestigious publications such as Wired, GQ, AppleInsider, MacRumors, and Macworld, solidifying its reputation for quality and innovation. Matthew's expertise in business development and product development has been instrumental in scaling the company’s operations, which now boasts a global presence with products shipped to over 90 countries and retail partnerships in key markets including the USA, UK, Singapore, and Japan.
Matthew’s strategic acumen extends beyond product innovation; he has cultivated a robust global supply chain that spans Switzerland, China, and the USA, ensuring that Southern Straps maintains high standards of quality while meeting the diverse needs of its international clientele. His proficiency in brand management, e-commerce, and customer relationship management (CRM) has not only enhanced customer satisfaction but has also driven significant growth in sales operations and online marketing initiatives.
In addition to his role at Southern Straps, Matthew serves as a mentor and advisor at the Founder Institute Hong Kong, where he shares his insights with pre-seed startups, helping them navigate the complexities of business development and market entry. His commitment to fostering innovation and entrepreneurship in the tech space reflects his passion for empowering the next generation of business leaders. With a keen eye for market trends and a relentless drive for excellence, Matthew Southern continues to shape the future of consumer products in the tech industry.
Mentor at Founder Institute in August 2018 to Present
Founder & CEO at Southern Straps in November 2014 to Present
VP of Marketing at Payactiv in February 2025 to Present
Sales & Marketing Consultant at SpiraLinks in January 2015 to December 2024
International Product Manager at SwimOutlet.com in January 2022 to June 2023
Agency Strategist at Google in January 2014 to January 2015
Account Executive at Google in November 2012 to January 2014
Account Executive at Quantcast in August 2011 to November 2012
Business Development at Vayable in March 2011 to August 2011
Customer Service Representative at OCSC Sailing in September 2010 to March 2011
International Logistics Coordinator at G.L.T. S.p.A. in June 2008 to August 2008
Administrative Assistant at SpiraLinks in January 2006 to January 2008
Intern at World Rowing - Holland in June 2007 to July 2007
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University of California, Berkeley, BA, January 2008 to January 2011
The Dragon School, Oxford, General, January 2002 to January 2004
Bellarmine College Prep, High School, January 2004 to January 2008
Bellarmine College Preparatory, High School, January 2004 to January 2008
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Agile Methodologies
Business Analysis
Small Business
Brand Management
Supply Chain Management
Contract Management
Information Technology
Business Planning
Program Management
Operations Management
Problem Solving
Warehouse Operations
Web Applications
Year-End Accounting
Online Advertising
Lead Generation
Email Marketing
Salesforce.com
Social Media
SEM
Advertising
Social Media Marketing
Marketing
Digital Marketing
SEO
Business Development
Strategy
Marketing Strategy
Customer Service
Research
Online Marketing
New Business Development
Sales Management
Analytics
Management
Sales
Sales Process
Customer Satisfaction
Customer Retention
Google Adwords
Display Advertising
Strategic Partnerships
Mobile Marketing
E-commerce
Web Analytics
International Sales
Sales Operations
Global Business Development
International Business Development
Product Development
Web Development
Project Management
Business Strategy
Negotiation
Market Research
Microsoft Office
Wearables
Logistics Management
Google Analytics
Customer Relationship Management (CRM)
International Business
Analytical Skills
Customer Acquisition
Digital Media
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Discover more about PayactivWhat is Matthew Southern email address?
Email Matthew Southern at [email protected]. This email is the most updated Matthew Southern's email found in 2026.
What is Matthew Southern phone number?
Matthew Southern phone number is +1.4086561856.
How to contact Matthew Southern?
To contact Matthew Southern send an email to [email protected]. If you want to call Matthew Southern try calling on +1.4086561856. (updated on April 11, 2024)
What company does Matthew Southern work for?
Matthew Southern works for Payactiv
What is Matthew Southern's role at Payactiv?
Matthew Southern is VP of Marketing
What industry does Matthew Southern work in?
Matthew Southern works in the Consumer Goods industry.
Matthew Southern Email Addresses
Matthew Southern Phone Numbers
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