A highly driven marketing and business development generalist with 15 years’ B2B experience across corporate and professional services environments. At the heart of influencing business strategy, setting the marketing and sales direction, developing integrated, multi-channel approaches for positioning and lead generation purposes and provider of consultancy advice throughout the sales cycle. A manager of multiple, complex stakeholder relationships (internal and external), and a leader of teams to implement strategic direction and drive top line growth.

Head of Business Development & Marketing - South Region @ Following the merger with PKF (UK) LLP responsible for developing, executing and measuring the impact of the marketing & sales strategy, and annual marketing communications plan, for south east offices. Further responsibility for managing and leading a team of eight supporting 11 offices across the south. Create awareness and lead generation campaigns across business verticals of strategic importance. Utilise multiple channels including telemarketing, email marketing, social media, events and direct mail to deliver relevant and engaging content to drive targets through the sales cycle. Provide business development consultancy support to internal stakeholders for initial scoping meetings, bid documentation and presentations aiming to fully identify needs and develop a winning, valued proposition. Additionally advising on and driving through key account and client listening programmes. A member of the firm’s sales and leadership team which holds responsibility for running and supporting the national function of approximately 70 people and establishing the firm’s strategic approach to marketing and sales, influencing overall business strategy. From March 2013 to Present (2 years 9 months) London, United KingdomHead of Marketing and Business Development - London & South East @ Managed and led a team of four marketing and business development executives responsible for developing and executing the 3-year regional BD & marketing plan and tactical activity. Member of the firm’s national BD and marketing leadership team, responsible for establishing a greater strategic approach to grow the business, based on market and competitor analysis, and implementing key national projects including brand positioning and a programme of change management to create a stronger sales culture. Worked with in-house resources to deliver both on and off-line campaigns for target engagement, challenging ideas and ensuring maximum ROI. Advised internal stakeholders on sales activities and held responsibility for generating sustainable and actively managed sales pipelines to defend and increase market share. From May 2006 to March 2013 (6 years 11 months) London, United KingdomBusiness Development Project Manager @ Developed, implemented and measured the effectiveness of the annual marketing plan for two key verticals: real estate and energy & infrastructure. Involved creating awareness and lead generation campaigns, domestically and internationally, using multiple channels including telemarketing, events and direct mail. Responsible for three key accounts with fees under management of circa £10m. Involved developing a structured approach for managing each account including mapping relationships with key decision makers, developing strategies for protecting and improving certain positions to retain and grow fees and providing exceptional client service. From February 2005 to May 2006 (1 year 4 months) London, United KingdomMarketing Executive @ Member of the London and Major Projects Group sales & marketing team responsible for raising profile with and securing £25m+ construction projects. Heavily involved in the bid management process, supporting key internal stakeholders to develop winning propositions as well as developing targeted marketing campaigns to create opportunities to initiate relationships with prospects. From May 2003 to February 2005 (1 year 10 months) London, United KingdomMarketing Executive @ Managed a team of two marketing assistants to develop the marketing strategy for publications and produced all related marketing collateral ahead of and during the life cycle of each publication. Also liaised very closely with the European sales team to ensure they understood each publication in order to secure meetings and close orders with wholesalers and booksellers. From February 2000 to November 2003 (3 years 10 months) London, United Kingdom

Bsc, Business Studies @ City University London From 1996 to 1999 CIM Postgraduate Diploma, Marketing @ Croydon College From 2001 to 2002 Matthew Heaven is skilled in: Business Development, Management, Leadership, Strategy, Business Strategy, Marketing, Strategic Planning, Budgets, New Business Development, Account Management, CRM, Business Planning, Procurement, Sales, Marketing Management, Negotiation, Marketing Strategy