Matt Roffe
Founder at North Chorus | Manchester, England, United Kingdom
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Matt Roffe is a seasoned Digital Strategy Consultant at Impression, where he leverages over 15 years of comprehensive experience in data-driven marketing to drive brand visibility and profitability for a diverse portfolio of clients. Currently covering for the Head of Strategy during a sabbatical, Matt plays a pivotal role in consulting across brand and performance marketing for both e-commerce and lead-generation businesses, focusing on B2C and B2B sectors. His expertise in demand generation and strategic planning has been instrumental in crafting tailored marketing strategies that resonate with target audiences and deliver measurable results.
One of Matt's standout achievements includes leading a global multi-channel campaign for Norse Atlantic Airlines, which generated an impressive $94 million in net revenue—a remarkable 50% year-over-year increase. This success not only underscores his ability to execute high-impact marketing strategies but also highlights his proficiency in brand strategy development. By refining the airline's positioning and designing a cohesive brand narrative, Matt has helped Norse establish a strong foothold in a competitive market.
In addition to his work with Norse, Matt has collaborated with notable brands such as Homebase, Berghaus, and Royal, overseeing comprehensive campaigns that integrate social media marketing, search engine marketing (SEM), and market research. His strategic insights and hands-on approach to brand management empower high-performing teams to achieve their goals, making him a valuable asset in the ever-evolving landscape of digital marketing. With a keen focus on enhancing brand awareness and business strategy, Matt continues to drive impactful results that align with the dynamic needs of his clients.
Founder at North Chorus in May 2022 to Present
Advisor & Fractional Marketing Director at Growth Society in March 2025 to Present
Strategy Lead at Somerce in August 2024 to January 2025
Digital Strategy Consultant at Impression in October 2023 to August 2024
Head Of Digital Marketing at Ribble Cycles in July 2022 to December 2022
General Manager (CPG Beauty / FMCG & Specialist) at THG Ingenuity in September 2021 to May 2022
Head of Marketing (Retail / Fashion / Specialist) at THG Ingenuity in December 2020 to September 2021
Group Digital Marketing Manager at The Parklane Group in November 2019 to December 2020
Brand Analyst at The Home Agency in November 2017 to November 2019
Digital Marketing Manager at Humberts in August 2015 to November 2017
Digital Marketing Manager at Cotswold Outdoor in June 2013 to August 2015
Marketing Executive at Archant in May 2012 to June 2013
Marketing Coordinator at Moose Marketing & PR in July 2010 to May 2012
Marketing Coordinator at Little Eskimo Promotions in September 2009 to July 2010
Event Coordinator at Bath Spa Live in September 2007 to July 2010
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Squared Online, Squared Online Certificate in Digital Marketing
The Institute of Direct and Digital Marketing, Postgraduate Diploma
Bath Spa University, Commercial Music BA
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Social Commerce
Tiktok Marketing
Tiktok shop
Shopify growth
Consulting
Strategic Marketing Management
Data-driven Decision Making
Social Media Strategy
Go-to-Market Strategy
Demand Generation
Data Analysis
Performance Marketing
Strategic Planning
Product Marketing
Marketing
Communication
Project Management
Brand Awareness
Branding & Identity
Multi-Channel Marketing
Brand Marketing
Customer Acquisition
Problem Solving
Performance Management
Paid Social Media Advertising
Analytics
People Development
E-Commerce
Business Strategy
Client Relations
Digital Marketing
Social Media
Email Marketing
Social Media Marketing
Direct Marketing
Social Media Measurement
SEO
Copywriting
Online Advertising
E-commerce
Integrated Marketing
Digital Strategy
Brand Management
PPC
CRM
Display Advertising
Online Marketing
Marketing Strategy
Content Strategy
Advertising
Strategy
Business-to-Business (B2B)
Affiliate Marketing
Market Research
Marketing Management
User Experience (UX)
Search Engine Marketing (SEM)
Customer Experience
Development of strategic marketing plans
Manage Client Relationships
Brand Strategy
Customer Insight
Budgeting
Google Analytics
HubSpot
Client Relations Skills
Management
Leadership
Strategic Marketing
Team Leadership
Team Building
Team Management
Team Motivation
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What is Matt Roffe email address?
Email Matt Roffe at [email protected] and [email protected]. This email is the most updated Matt Roffe's email found in 2026.
What is Matt Roffe phone number?
Matt Roffe phone number is +44.7530712734.
How to contact Matt Roffe?
To contact Matt Roffe send an email to [email protected] or [email protected]. If you want to call Matt Roffe try calling on +44.7530712734.
What company does Matt Roffe work for?
Matt Roffe works for North Chorus
What is Matt Roffe's role at North Chorus?
Matt Roffe is Founder
Matt Roffe Email Addresses
Matt Roffe Phone Numbers
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