Marzena Kowalska’s Email & Phone

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Marzena Kowalska

Customer Modelling & Optimisation Manager @ John Lewis Partnership

Marzena Kowalska Contact Details

London, Greater London, United Kingdom
Customer Modelling & Optimisation Manager @ John Lewis Partnership
Senior Marketing Insight Manager @ Cancer Research UK
Head of Data, MI, Insight & Decisioning @ The AA

Predictive analytics and insight manager with over 10 years of hands-on experience in managing analytical teams and projects, solution design and architecture, modelling, stakeholder management and strategic planning, gathered across multiple industry sectors in many countries. Specialties: Advanced Analytics, Data Mining, Knowledge Discovery, Social Networks Analysis, Customer Lifetime Value, Churn Prediction and Retention Models, Cross-sell & Up-sell 

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