Mario Moreno is a passionate and strategic marketer who drives value and results across social media channels. He has demonstrated significant growth for Forever 21 by doubling the annual fan count of F21’s social following, increased revenue significantly across all platforms and launched a global vs. localized strategy for the brand to support international markets. With a deep understanding of millennials and branding, mixed with a curated and well-developed creative eye, Mario has been able to create strategies that work and accomplish a variety of objectives. In addition, Mario also teaches part-time at the Fashion Institute of Design & Merchandising in Los Angeles, as the Social Media for Business Marketing Professor. Specialties: Social Media, Internal Communication, Relationship Building, Training + Development, Problem Solutions, SharePoint, Photoshop, Retail Operations, Project Management

Global Social Media Manager @ Global management of the Forever 21 brand with the execution of all social, digital and editorial content across all social platforms. Being ranked as one of the top branded social media profiles across all platforms, I work very diligently to optimize and ensure Forever 21 remains the top fashion retailer on social media. As the brand continues to grow internationally, I have created a strategic and long-lasting approach to optimize our strategies based on location, paid social media efforts and alignment with the brand DNA by market and campaign. With a drive for results, I have launched an effective localized strategy in key markets through the use of paid advertising and Facebook Global pages and international platform expansion with the launch of Weibo, WeChat and LINE - in addition to our social portfolio of Facebook, Twitter, Instagram, Pinterest, Polyvore, Wanelo, Snapchat and our F21 Blog. From September 2014 to Present (1 year 4 months) Greater Los Angeles AreaGlobal Social Media Manager @ Global management of the GUESS?, Inc. brand roster (GUESS, Marciano, G by GUESS) across digital, mobile and social media including cross-channel marketing campaigns with paid social advertising and organic content. Cross-functionally works with the E-Commerce, CRM, Advertising, Retail Operations, Public Relations, Training + Development, Merchandising, Planning and Allocations team to effectively launch all socially powered initiatives in the most efficient and significant way possible. YTD have been responsible for over 3 Million new fans/followers of the collective branded profiles. From June 2013 to September 2014 (1 year 4 months) Greater Los Angeles AreaSocial Media for Business Marketing Professor @ Instructed and taught Social Media for Business Marketing to a class of 30 students at the Fashion Institute of Design Merchandising for the Winter 2014 Quarter as part of the Visual Communications Department. Students learned the value of social media in a professional manner while learning industry trends, compiling competitive analysis, social media forecasting and creating a multi-platform social media marketing plan. In addition, the students also learned about personal branding and the ability to think critically and creatively when dealing with social media strategy. 2014 FIDM Advisory Council Member (Invitation by the Chair of Visual Communications) From January 2014 to August 2014 (8 months) Greater Los Angeles AreaCommunications Project Manager @ Solely responsible for managing and executing the creative refresh of the GUESS Portal Sharepoint page, including the organization of content, branding, training opportunities and interactive functionality through GUESS’ main information hub. Launched a tailored social media initiative by building the GUESS Insider and GUESS Insider Weekly, a blog and newsletter, to reinforce brand awareness and serve as an internal tool to benefit associate to customer interaction. From April 2012 to May 2013 (1 year 2 months) Communications Coordinator | Training + Development Intern @ Played an integral role in the corporate to field communication channel by managing actionable communication, contests, master calendars and conference calls with 500+ retail stores. From June 2008 to April 2012 (3 years 11 months)

Bachelor of Arts, Communication and Media Studies @ Loyola Marymount University From 2006 to 2010 Mario Moreno is skilled in: Social Media, Internal Communications, SharePoint, Facebook, Instagram, Mac OS X, Advertising, Blogging, Brand Development, Brand Management, Creative Direction, Cross-functional Team Leadership, Digital Marketing, Fashion, Event Planning