Marcelo Bengoechea

Creative Director at The Studio at Fernando Bengoechea Photography | Encinitas, California, United States

About Marcelo Bengoechea

Marcelo Bengoechea serves as the Creative Director at The Studio at Fernando Bengoechea Photography, where he plays a pivotal role in honoring the legacy of the internationally acclaimed photographer Fernando Bengoechea. With a rich background that blends the creative essence of surfing and the discipline of competitive running, Marcelo brings a unique perspective to the studio's mission of preserving, reviving, and evolving Fernando’s artistic vision. His diverse upbringing across Argentina, Brazil, and Spain, followed by his relocation to San Diego in 1989, has instilled in him a global outlook that enhances his creative endeavors.

In his current role, Marcelo leads key projects that focus on both the artistic and commercial aspects of photography. He employs his expertise in social media marketing, SEO, and online advertising to amplify the studio's presence in the competitive photography landscape. By leveraging market research and user experience principles, he ensures that the studio's offerings resonate with a broad audience while maintaining the authenticity of Fernando's work. Marcelo's commitment to sports marketing is particularly evident in projects that celebrate the intersection of athletics and art, showcasing the dynamic energy of both worlds.

Under his leadership, The Studio at Fernando Bengoechea has not only preserved the stunning imagery left behind by Fernando but has also evolved into a platform that inspires new generations of photographers. Marcelo’s vision is to create a lasting impact in the photography industry, blending innovative marketing strategies with a deep respect for artistic integrity, ensuring that Fernando’s legacy continues to thrive.

Marcelo Bengoechea Work