Senior Media Relations Associate at NewYork-Presbyterian
New York City Metropolitan Area
Pollock Communications
Vice President
August 2016 to May 2017
New York, NY
DC Department of Health
Media & Public Affairs Officer
November 2014 to April 2015
Washington, DC
FleishmanHillard
Managing Supervisor, Media Relations
April 2015 to July 2016
New York, NY
DC Health Benefit Exchange
Public Information Officer & External Affairs Specialist
May 2013 to October 2014
Washington, DC
DC Department of Health
Deputy Public Information Officer & Spokesperson
September 2012 to April 2013
Washington, DC
DC Department of Health
Public Affairs Specialist & Spokesperson
December 2011 to September 2012
Washington, DC
DC Department of Health
Interim Director of Communications
May 2011 to December 2011
Washington, DC
DC Department of Health
Communications Specialist
November 2009 to May 2011
Washington, DC
NewYork-Presbyterian Hospital
Senior Media Relations Associate & Team Lead
New York, New York
Charged with leading crisis communications, earned/paid media strategy and crafting social, digital and influencer roadmaps for food, nutrition, health and wellness clients. Charged with leading crisis communications, earned/paid media strategy and crafting social, digital and influencer roadmaps for food, nutrition, health and wellness clients.
What company does Mahlori Isaacs work for?
Mahlori Isaacs works for Pollock Communications
What is Mahlori Isaacs's role at Pollock Communications?
Mahlori Isaacs is Vice President
What industry does Mahlori Isaacs work in?
Mahlori Isaacs works in the Hospital & Health Care industry.
📖 Summary
Vice President @ Pollock Communications Charged with leading crisis communications, earned/paid media strategy and crafting social, digital and influencer roadmaps for food, nutrition, health and wellness clients. From August 2016 to May 2017 (10 months) New York, NYMedia & Public Affairs Officer @ DC Department of Health Primary on-the-record spokesperson responsible for developing and overseeing the execution of strategic internal and external communications, public affairs, media relations, press events, public health initiatives, policies and health campaigns. From November 2014 to April 2015 (6 months) Washington, DCManaging Supervisor, Media Relations @ FleishmanHillard Developed media strategy and secured media placements in national, local and trade outlets on behalf of multimillion-dollar pharmaceutical and consumer lifestyle clients. Understands FDA regulatory process and crafted media relations plans for pre and post approval phases of FDA drug launches. Drafted press releases, media alerts, pitch letters, media lists, op-eds, bylines and key messaging documents for clients, as well as served as project manager for paid media integrations and managed junior team members and pitch teams. From April 2015 to July 2016 (1 year 4 months) New York, NYPublic Information Officer & External Affairs Specialist @ DC Health Benefit Exchange Integral part of the day-to-day operations of the Communications and Outreach team. Developed strategic communications, media and community outreach plans that supported the mission of the DC Health Benefit Exchange Authority.Crafted marketing and branding strategies to boost health insurance enrollment figures and increase awareness of the DC Health Benefit Exchange Authority's goals and objectives.Responsible for drafting public information materials as well as manage a variety of public information and community outreach activities and projects to spread information about the DC Health Benefit Exchange Authority's services and programs. Pitched positive news stories to press, fostered and maintained relationships with news media and public information officers in partnership with District and Federal government agencies.Supported the agency’s digital communications, including writing and editing content for agency websites, social media accounts, provided social media customer service and community management using Salesforce and collaborated with IT team to provide consumers with streamlined education and outreach information through mobile platforms. From May 2013 to October 2014 (1 year 6 months) Washington, DCDeputy Public Information Officer & Spokesperson @ DC Department of Health Advised key Office of the Director team leads on public and media reactions to agency decisions, programs, policies and initiatives.Reviewed all controversial or sensitive external correspondence, and worked with essential staff to ensure external communications complied with agency standards. Served as the agency media relations contact and spokesperson at press conferences, District government meetings and outreach events.Developed communications, media relations and social media protocols and procedures. Coordinated and oversaw the outreach and community relations program for the agency. Processed requests for information submitted under the D.C. Freedom of Information Act (FOIA). From September 2012 to April 2013 (8 months) Washington, DCPublic Affairs Specialist & Spokesperson @ DC Department of Health Implemented crisis communications, public health and safety strategies during agency emergencies; responded to press inquiries and facilitated and prepared agency senior officials and subject matter experts for media interviews and executive briefings.Advised senior leadership and Communications Chief on media relations decisions; managed health and wellness campaigns and agency website; oversaw the production and developed content for the agency newsletter DOH Dispatch; placed agency media buys and moderated and hosted agency conferences and events.Produced and edited internal and external agency videos; wrote talking points for senior leadership; crafted agency press releases, media advisories, and scripts for campaigns and agency PSAs.Developed comprehensive content and customer service strategy for agency social media account. From December 2011 to September 2012 (10 months) Washington, DCInterim Director of Communications @ DC Department of Health Planned, organized and facilitated strategic agency-wide communications, community outreach and media relations plans and protocols. Collaborated with agency senior leadership and other District government agencies to execute press conferences, policy briefings and citywide and departmental press statements.Served as the primary public relations contact and spokesperson for all agency campaigns, press and community outreach events, information and media requests. Responsible for maintaining relationships with members of the press and for pitching positive news stories.Partnered with key members of the agency Executive team and local government to inform the general public and specialized audiences about the agency’s programs, activities, services and initiatives. From May 2011 to December 2011 (8 months) Washington, DCCommunications Specialist @ DC Department of Health Drafted internal and external communications, edited and reviewed agency public information materials and charged with translating technical and scientific information into laymen language for the general public.Implemented crisis communications strategies for emerging public health and environmental threats.Disseminated public health information to specific audiences using a variety of communication channels such as television, radio, newspapers, internet, and social media. Launched and managed agency Twitter account.Researched and compiled health statistics reports and cataloged news clippings. From November 2009 to May 2011 (1 year 7 months) Washington, DCSenior Media Relations Associate & Team Lead @ NewYork-Presbyterian Hospital Charged with leading, coordinating and executing successful media relations campaigns for several priority and high-profile focus areas for the hospital at its Weill Cornell Medicine and Columbia campuses including organ transplantation, digital health/telemedicine, healthcare mobile apps, cybersecurity, AI, emergency medicine, gastroenterology, cardiology, nephrology and psychology. New York, New York
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
0 year(s), 11 month(s)
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