Mack Reed's Email Addresses & Phone Numbers

Head of Product @ Veebit - Developing product, information architecture and user experience design for service offerings across multiple verticals.- Providing strategic guidance on partnerships and go-to-market tactics- Working with several clients including Care2 and Georgetown University’s McDonough Business School. From January 2015 to October 2019 (4 years 10 months) Greater Los Angeles AreaCo Founder @ F.8...

Head of Product @ Veebit - Developing product, information architecture and user experience design for service offerings across multiple verticals.- Providing strategic guidance on partnerships and go-to-market tactics- Working with several clients including Care2 and Georgetown University’s McDonough Business School. From January 2015 to October 2019 (4 years 10 months) Greater Los Angeles AreaCo Founder @ F.8 Interactive Developed games, social technology and content/audience strategy for mobile, consoles, VR and gesture-controlled platforms:• SNAPCIOUS - a mobile brand-marketing platform driven by gamified photo-sharing(Designed platform and oversaw development, launch, testing & deployment for clients. Managed product evolution and daily operations)• F/8 - a first-person shooter that makes you a news photographer(Designed game mechanic, story and business strategy)• I, MAESTRO - a deeply-immersive, gesture-controlled orchestra gameDesigned game mechanic, story and business strategy From November 2011 to December 2015 (4 years 2 months) Los AngelesProduct/UX designer, Strategist, Innovations Director @ speakTECH - Oversaw streamlining of company's pre-sales-to-development workflow- Upgraded company branding, content and design for responsive layout- Developed IA, UX, social design and content strategy across a broad array of client products- Clients included enterprise, startups, non-IT clients, IT-category-leaders and dominant media- and community-aggregators. - Delivered PRDs, wireframes, use cases, personas, road-maps and other product/market strategy documentation.Project highlights: • Mobile app design for Intel's open-source Moblin OS• CMS and workflow design for editors of Boeing's 1-million-page 747 manual• Sales management system for Fox Sports• Internal/external social strategy review for Dell• Internal social platform for NewsCorp• Sharepoint workspace environment for UCSB• Internal social-media strategy for Microsoft• Workflow process streamlining for internal sales• Complete intranet design for Ticketmaster• White paper on social strategy for enterprise From January 2007 to March 2011 (4 years 3 months) Costa Mesa, CAConsultant - IA/UX @ speakTECH Developed IA/UX for complex systems including: - Document publishing/management system to handle construction manuals for the Boeing 747 line, which run to nearly 1 million pages - Community/job-search hub for Paul Mitchell From 2007 to 2007 (less than a year) Consultant - Product & Community Development @ Metblogs.com - Managed the editorial "captains" of Metroblogging's 52 urban weblogs around the world - Developed and fostered widespread use of best practices for building audience - Coached captains in recruiting, retaining and building the loyalty of unpaid authors - Mentored individual captains on the process of growing stakeholder audience loyalty, establishing editorial standards and maintaining QA - Shaped editorial voice for a broad variety of cities, cultures, and nations in a corporate milieu that actually valued the absence of restrictive editorial policies From January 2006 to September 2008 (2 years 9 months) Founding Publisher @ LAVoice.org - Established a blog-based publication and online community that published daily news and opinion by people who write well and passionately about Los Angeles, regarding culture, freeway life, environment, media, neighborhoods and the political power structure. From November 2002 to January 2007 (4 years 3 months) Greater Los Angeles AreaSenior Computer Consultant / Digital Government Communications Manager @ USC Information Sciences Institute - Developed complete internal/external communications strategy for NSF's public-policy/IT research program - http://www.diggov.org/- Designed, built, and launched an online toolset to enable collaboration among more than 200 of the nation's top computer scientists and government data experts- Developing additional tools, including a database of digital government research projects and personnel- Designed, built and edited content for: o NSF Digital Government Research Program (http://www.digitalgovernment.org) o Center for Research on Unexpected Events (http://www.isi.edu/crue) o Digital Government Research Center (http://www.dgrc.org/) o USC's Information Sciences Institute (http://ai.isi.edu) From January 2002 to August 2005 (3 years 8 months) Content Manager, Senior Producer @ Cox Interactive Media - Helped conceive, design, build, launch and produce two major regional portals (OCnow.com and LAinsider.com - archived at http://factoidlabs.com/portfolio/interactive/lainsider/)- Drove three complete interface overhauls across more than 6,000 pages- Produced innovative Web products including 150-page L.A. County Neighborhoods Guide, Disaster Guide, live So.Ca. traffic maps and message boards on LAPD and LAUSD- Grew Orange County audience to 81,000 unique visitors & 404,000 pageviews/month in Year 1- Grew Los Angeles County audience to 200,000 uniques &am- p; 2.3 million pageviews/month in Year 1- Oversaw content partnerships with KFWB.com for news at LAinsider.com, and with Anaheim Sports, Inc. for production of AngelsBaseball.com and MightyDucks.com- Advised CIM's Bay Area portal staff on content, site layout and editorial strategy- Guided content conception, page design and launch of CIM's Las Vegas portal From October 1997 to December 2001 (4 years 3 months) Staff Writer / Columnist @ Los Angeles Times - Covered a variety of beats in Ventura County, CA, including criminal justice, civil courts, city government, youth and defense contracting. - Contributed to Pulitzer-Prize-winning coverage of the Los Angeles Riots (1992) and the Northridge Earthquake (1994)- Delivered the first mass-media coverage of the Burning Man festival (1996)- Wrote a weekly column on motor vehicle laws, car culture and the travails of commuting- Coverage of flaws in the death-penalty appeals system won an award from the California Bar Assn. (1996) From March 1990 to October 1997 (7 years 8 months) Greater Los Angeles AreaReporter @ Philadelphia Inquiry Covered a variety of beats in Delaware County, PA and Wilmington, DE, including police, courts, and features. Coverage of severe overcrowding and mistreatment of patients at a state psychiatric hospital won an award from the National Alliance on Mental Illness. (1989) From January 1987 to March 1990 (3 years 3 months) Greater Philadelphia AreaProduct Manager (Consultant) @ Elated • Oversaw product design and architecture, branding and marketing strategy• Managed software development towards MVP.• Guided product testing and iteration from ideation through concept development to software development. From December 2015 to August 2017 (1 year 9 months) Greater Los Angeles AreaOrganizer - Focused on Technology, Communications, and Community Strategy @ Mutual Aid NYC Mutual Aid NYC is a network of mutual aid organizations helping New York City weather the economic and social fallout of the COVID-19 pandemic and government inefficiency. We organize resources, communications, technology platforms, and other infrastructure support for all New Yorkers - particularly those beyond the digital divide. (http://mutualaid.nyc)I serve on these MANYC teams: General Coordination, Governance, Technology, Internal Communications, Social Media, Resources Product, and Housing. New York, New York, United StatesProduct Strategist, Developer, and Manager @ MackReed.co Creating digital product design, developing strategy and road-maps, and overseeing delivery of software and marketing for a variety of clients. I am available from time to time to consult on short- or long-term projects, and to conduct 1-day to 1-week workshops on product development for startups and enterprise companies. New York, New York, United States