Loren I
Director of Marketing at Amur | New York City Metropolitan Area
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As the Director of Marketing at Amur, Loren I. leverages over two decades of expertise in global and regional marketing within the financial services and technology sectors. With a proven track record in B2B and B2B2C marketing strategies, Loren is passionate about understanding and addressing the unique needs of clients, partners, and customers. At Amur, a leading independent equipment finance company, Loren plays a pivotal role in shaping the company's marketing vision and strategy, ensuring that it aligns with the organization’s mission to provide essential use equipment financing across various industries.
Loren's current projects include the development of integrated marketing campaigns that highlight Amur's innovative financing solutions, aimed at enhancing brand visibility and driving customer engagement. By utilizing advanced analytics and market research, Loren identifies emerging trends and customer insights that inform product management and marketing strategies. This data-driven approach not only optimizes marketing materials but also enhances budget management and resource allocation, ensuring maximum return on investment.
In addition to campaign management, Loren excels in cross-functional team leadership, fostering collaboration among diverse departments to create cohesive marketing initiatives. With expertise in content development and program strategy, Loren is adept at crafting compelling narratives that resonate with target audiences, ultimately driving growth and establishing Amur as a trusted partner in the equipment finance landscape. Through a commitment to excellence and a deep understanding of the financial services industry, Loren I. continues to elevate Amur's marketing efforts, positioning the company for sustained success in an ever-evolving marketplace.
Director of Marketing at Amur in August 2023 to Present
Global Head of Partner Marketing at Digital Asset in October 2021 to July 2023
Head of U.S. Product Marketing, Commercial & Global Banking at HSBC in July 2019 to October 2021
Product/content marketing, channel marketing & sales enablement leader at LTI Marketing Consulting in January 2018 to June 2019
Manager, Marketing and Business Development at Wilson Elser in January 2015 to January 2019
Vice President / Business Leader, U.S. Marketing at Mastercard in January 2012 to October 2014
Product Life Cycle Managment, Cardholder Solutions at Mastercard in April 2011 to January 2012
International and Channel Marketing Lead at Knovel in January 2010 to January 2011
Senior Marketing Manager, Information Management Software Programs, at IBM in January 2007 to January 2009
Marketing Manager, developerWorks at IBM in January 2005 to January 2007
Marketing Manager, Channels Strategy at IBM in January 2004 to January 2005
Marketing Manager, Software Strategy and Planning at IBM in January 2003 to January 2004
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Content Development
Marketing Campaign Management
Market Planning
B2B Marketing Strategy
Messaging
Partner Engagement
Co-marketing
Campaigns
Marketing Programs
Budget Management
Voice of the Customer
Positioning (Marketing)
Marketing Materials
Integrated Marketing
Strategy
Competitive Analysis
Email Marketing
Marketing Strategy
Lead Generation
Marketing Management
Cross-functional Team Leadership
Demand Generation
Multi-channel Marketing
Product Marketing
Marketing
Marketing Communications
Management
Go-to-market Strategy
Online Advertising
Leadership
Strategic Partnerships
Product Management
B2B
B2B Marketing
Program Management
CRM
Analytics
E-commerce
Project Management
Consulting
Strategic Planning
Enterprise Software
Digital Marketing
Partner Management
SaaS
Business-to-Business (B2B)
Sales Enablement
Social Media Marketing
Business Development
Online Marketing
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Discover more about AmurWhat is Loren I email address?
Email Loren I at [email protected]. This email is the most updated Loren I email found in 2026.
What is Loren I phone number?
Loren I phone number is +19179033557 and +19142880390.
How to contact Loren I?
To contact Loren I send an email to [email protected]. If you want to call Loren I try calling on +19179033557 and +19142880390. (updated on October 24, 2024)
What company does Loren I work for?
Loren I works for Amur
What is Loren I's role at Amur?
Loren I is Director of Marketing
What industry does Loren I work in?
Loren I works in the Telecommunications industry.
Loren I Email Addresses
Loren I Phone Numbers
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