Director of Guitar Center Professional - B2B Sales - Digital Marketing @ Guitar Center
Director of Marketing - Audience Acquisition - Social Media @ Musicians Institute
Strategic and growth-focused marketing veteran, offering comprehensive experience in integrated marketing and business development, with a strong understanding of the modern marketing funnel and influencer strategy tactics. Expert in end-to-end campaign development, including audience marketing and content personalization. Equipped with a proven analytical approach, used in a wide range of responsibilities from customer development, to marketing strategies
Strategic and growth-focused marketing veteran, offering comprehensive experience in integrated marketing and business development, with a strong understanding of the modern marketing funnel and influencer strategy tactics. Expert in end-to-end campaign development, including audience marketing and content personalization. Equipped with a proven analytical approach, used in a wide range of responsibilities from customer development, to marketing strategies to sales processes. Dynamic leader and team player with outstanding communication skills, talented in aligning strong relationships cross functionally between key departments related to marketing (B2C/B2B environments).
Marketing is not a destination, it's a vehicle fueled by science and art, racing to tell the next story.
I'm a marketing storyteller who delivers messaging through engaging content in optimized formats, centered on a meaningful understanding of what it takes to connect with an audience.
As a goal-oriented professional with focus on content development, integrated marketing, online strategy, business development, and data analysis, I strive to create and execute innovative plans yielding powerful returns.
Areas of Expertise:
-Audience based content creation
West Coast Field Marketing Manager and Strategist @ Supervise digital marketing programs and business development initiatives across multiple channel segments in the Technology, Broadcast and Entertainment fields.
•Spearhead end-to-end marketing funnel and conversion targets for business-to-business (B2B) and business-to-consumer sales (B2C).
•Formulate account-based marketing programs geared toward the specific needs and objectives of individual channel partners, including customized landing pages, email marketing, content marketing, digital advertising and search engine optimization (SEO).
•Provide creative direction on brand-level, video, website, digital advertising and graphic design projects.
•Forecast, measure and report the results of various campaigns with the partners, through extracting meaningful data and recommending optimized tactics. ROI
•Manage nurture track through web analytics to ensure early adaptation to new products and product features.
•Establish strategic partnerships to broaden the scope of multiple audiences through profitable tactics, resulting in a cost-effective cost savings strategy.
•Create digital marketing plans, digital media buying and SEO/SEM/Display/Mobile and social media advertising initiatives.
•Develop documentation and road maps for digital marketing campaigns through data visualization.
•Compose and maintain scaleable processes that ensure best practices in digital campaigns and lead management. From August 2015 to Present (5 months) Director of Marketing @ Lead a team of expert marketers to drive key business initiatives including lead generation, expansion of brand awareness, and increasing sales opportunities. Rendered higher student enrollment, using inbound marketing tactics such as search engine optimization, social media, landing page split testing, online advertising and email marketing. Owned creative decisions for all branding touch points, crafted and maintained company brand.
•Modernized marketing department, to include, recruitment of new creative team, system integrations and introduction of marketing automation. Completed: 1 year
•Took initiative in determining areas of opportunity and differentiation through global marketing based on persona development and audience analysis.
•Significantly increased social media audiences by 90% through personalized and audience messaging focused content.
•Applied market research practices involving quantitative and qualitative reporting, while eliminating paralysis by analysis in order to stay agile to market trends and needs.
•Introduced digital marketing workflows such as the integration of buyer journey process road map and marketing qualified lead and sales qualified lead through data visualization techniques.
•Maintained staff engagement and creativity, as well as team collaboration and innovation within Marketing Division and various leadership teams.
•Made significant contributions with the establishment of analytics architecture, predictive modeling, metric reporting and conversion optimization.
•Oversaw all digital marketing planning including, SEO, SEM, Retargeting, Google Display/Mobile/ Adwords and Social Media advertising.
•Continuously reviewed and optimized naming conventions to increase organic website traffic and oversaw web related behaviors and trends to optimize for these.
•Established a formal student recruitment process resulting in increased conversions through scalable practices in sales and marketing initiatives. From May 2013 to August 2015 (2 years 4 months) Director of Business Development @ Responsible for creating strategies to consistently drive integrated digital sales and developed long-term marketing strategies for clients through brand/product audits, and competitor analysis.
•Functioned effectively as business consultant in the development and promotion of advertising campaigns through print, digital, and mobile media tailored to specific client needs.
•Executed comprehensive weekly analysis of digital campaign metrics and documented client campaigns and recommendations for operational efficiency.
•Served as driving force with the acquisition of new business and maintenance of existing business with more than 200 musical instrument companies by upholding the client’s perspective for various initiatives.
•Promoted current development and promotional methodologies for large campaigns.
•Surpassed quarterly sales objectives and quota for print and online media. From May 2010 to January 2013 (2 years 9 months) Greater Los Angeles AreaDirector of Advertising Sales @ Developed market awareness of client product and company brands with ongoing business development programs, in both national and international markets. Led business development strategies to increase digital and content product offerings.
•Offered sound recommendation for the incorporation of marketing campaigns throughout multiple platforms and crossover audience segments.
•Displayed industry-based expertise in the development of market awareness of client product and company brands, involving ongoing business development programs for both national and international markets.
•Leveraged industry expertise in conceptualizing and actualizing client marketing programs in identifying sales goals, which included customer segment details.
•Exhibited competency and management capabilities through increasing advertising sales across print, website, email, and mobile and video platforms.
•Top performer in digital sales, YOY. From May 2006 to May 2010 (4 years 1 month) Greater Los Angeles AreaOnline Marketing and Project Manager @ Expertly managed the development, localization, and maintenance of website properties through SEO, as well as campaigns within budget and under a targeted cost, including cost per action, cost per thousand, and cost per click.
•Dealt with the completion of all creative elements for product launches including production of micro-sites, online advertising elements, and email marketing.
•Succeeded with the identification, negotiation, and implementation of direct media buys on targeted websites.
•Demonstrated expertise in assessing and executing campaigns and strategies through qualitative and quantitative analysis.
•Competently managed the presentation of first-rate campaigns to senior management based on gaps and trends analysis.
•Boosted departmental efficiency through sound recommendation, new policy implementation, and procedures and systems. From May 2003 to May 2006 (3 years 1 month) Program Director @ Managed non-profit agency program and regularly spoke at local council meetings to government officials and community members advocating the importance of water conservation. Increased program productivity each year, resulting in a 65% increase in community usage. From May 2001 to May 2003 (2 years 1 month) Greater Los Angeles AreaAccount Executive @ Formatted all press releases for television, film studios and cable networks. Assisted in the organization of press conferences and maintained relationships with senior management of motion picture studios. Recommended promotional opportunities within target markets, and analyzed effectiveness of outreach efforts From May 1999 to May 2001 (2 years 1 month) Greater Los Angeles Area
BA, Communications @ California State University-Northridge Jessica Sullivan is skilled in: Digital Marketing, Email Marketing, Integrated Marketing, Music Industry, Online Advertising, Digital Media, Advertising, Marketing, Online Marketing, Marketing Strategy, Public Relations, Music, Social Media Marketing, Creative Direction, Press Releases
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