I lead the digital media and direct marketing team for the US Commercial business unit at Dell. I have an established track record of driving growth and profitability through innovation and a focus on execution. My ability to translate vision and strategy into clear, actionable goals enables me to motivate cross-functional teams to high levels of performance. I have an M.B.A. from Pepperdine University's Graziadio School of Business and Management with an emphasis in Marketing. Specialties: Marketing Communications, Digital Media, Email Marketing, Brand Strategy, Project Management, Event Production and Execution, Internal Communications, Social Media [Liz Dyer]

Digital Media and Direct Marketing Lead - US Commercial @ From September 2015 to Present (4 months) Austin, Texas AreaDirect Marketing Lead - US Commercial @ Manage the development of quarterly strategic plans for direct online and offline vehicles, including email, direct mail, catalog, life cycle marketing, and door openers, supporting North America Commercial. Responsible for alignment to Dell’s strategic priorities, results reporting, management of vendor relationships, best practice compliance, goal setting, and continued improvement of key KPIs. From March 2014 to Present (1 year 10 months) Austin, Texas AreaSenior Director of Marketing at Passenger @ Head of Marketing at Passenger. Passenger creates private online communities that enable the world's leading brands to connect, collaborate, and communicate with their most influential consumers. Learn more at thinkpassenger.com From June 2013 to March 2014 (10 months) Sr. Marketing Manager, Entrepreneur Programs at Dell @ Sr. Marketing Manager, Entrepreneur Programs at Dell. Managed the strategic development and launch of the Center for Entrepreneurs, Dell’s commitment to helping entrepreneurs maximize their potential for innovation, speed to market and job creation - Dell.com/Entrepreneur Launched Dell’s Tech Innovators Day - the exclusive opportunity for breakthrough, startup companies to pitch Dell with the goal of becoming Dell vendors, partners or acquisitions. From June 2012 to June 2013 (1 year 1 month) Marketing Program Manager @ • Managed the strategic development and launch of the Women Powering Business program. An initiative through which Dell supports and nurtures the women's business community – Dell.com/Women • Core team member managing the Dell Women’s Entrepreneur Network, annually bringing together women entrepreneurs from around the globe to connect and share best practices – Dell.com/dwen From February 2011 to June 2012 (1 year 5 months) Merchandising Manager @ • Managed partner funded marketing initiatives on Dell's Medium Business Premier site – growing the program 140% year over year • Piloted, developed and executed the Premier Exclusive Webinar Series to educate Medium Business customers on how to leverage their Dell Premier account to save their companies time and money • Developed and executed programs to increase Premier utilization based on data analysis of consumer behavior • Created and designed marketing communications for Medium Business Premier initiatives and marketing programs From April 2010 to February 2011 (11 months) Marketing Coordinator @ • Responsible for marketing communications and agency management for brand message development, advertising creative, internal and external communications, and interactive assets • Managed daily requirements the relaunch of Bugaboo.com leading to an increase in website traffic and e-commerce capabilities contributing to year over year increase in online revenue • Developed and maintained the company’s comprehensive competitive analysis brief including a detailed overview of market conditions, competitors, and leverage points • Editor of internal and external newsletters – directly responsible for design and content of newsletters distributed to internal employees and channel partners in North America • Managed pricing strategy for stroller and accessory spare parts contributing to increased year over year profits • Customized sell-in tools for top tier channel partners – Neiman Marcus, Nordstrom and Babies R’ Us From April 2009 to April 2010 (1 year 1 month) Marketing Communications Specialist @ • Planned and executed online initiatives including promotions to generate new sales leads, customer registrations, and drive traffic to the website • Worked directly with Sales management and account executives to administer follow up on sales leads • Managed content and marketing promotions updates on Marketwire.com along with IT team • Produced quarterly events including management of vendors and purchasing, on-site coordination, and customer relations throughout the event • Responsible for development and maintenance of the marketing team’s competitive analysis, and implications for market positioning and brand message development From June 2008 to April 2009 (11 months) Marketing Associate @ • Managed the planning and execution of all aspects of national tradeshows and events. • Acted as communication liaison between the Marketwire and third-party vendors, show sponsors, and internal department heads. • Performed research to gather data used to communicate and market Marketwire's products and services. From May 2006 to June 2008 (2 years 2 months)

Master of Business Administration (MBA), Emphasis in Marketing @ Pepperdine University, The George L. Graziadio School of Business and ManagementBachlor of Science in Business, Emphasis in Marketing @ Pepperdine University Liz Dyer is skilled in: Marketing Communications, Online Marketing, Social Media, Program Development, Program Management, Internal Communications, Online Communities, Online Branding, Event Management, Project Execution, Marketing Strategy, Social Media Marketing, Marketing Management, B2B Marketing, Product Marketing