Whether your customers listen to Metallica or Mozart, or both, depending on the listening occasion, I am the seasoned Marketing executive that will lead a team to tap into consumer insights and analytics to truly “get” them and find as many consumers like them so your company can sell them more of the products they love for
Whether your customers listen to Metallica or Mozart, or both, depending on the listening occasion, I am the seasoned Marketing executive that will lead a team to tap into consumer insights and analytics to truly “get” them and find as many consumers like them so your company can sell them more of the products they love for more money, more often*.
Throughout my career, I have helped companies drive sales and profit across a variety of products, experiences, channels and markets for global brands including Royal Caribbean Cruises Ltd, Macy’s, and Disney. What consistently defines me is my ability to be a high impact leader who articulates a clear vision, thinks creatively, translates ideas into action, and enjoys a passion for people that inspires the team to achieve results.
Contact me at: [email protected]
*Thank you Sergio Zyman for this definition of the role of Marketing.
Specialties/Areas of Expertise:
Consumer Insights & Analytics
Helping organizations by creating & leading brands that stand out in the marketplace and drive sales @ From September 2015 to Present (2 months) South FloridaVice-President Marketing, Chief Marketing Officer @ Led Celebrity Cruises' overall marketing program, including brand strategy and development, digital marketing, e-commerce, research, loyalty, direct marketing, public relations, and advertising. From October 2009 to August 2015 (5 years 11 months) SVP Marketing @ Led team of 120 executives responsible for all aspects of Marketing with an annual marketing budget of $82 million driving $1.7 billion in sales. Direct report to CEO.
Member of Macy’s national marketing executive committee with responsibilities including: crafting annual sales promotion calendar; decision making for national Creative – brand positioning, seasonal campaigns; customer loyalty program; review and selection of national ad agency.·
Led national initiatives including: Intimate Apparel direct mail and online campaign; large scale cross promotion with Disney parks; and ownership for the development of Macy’s first ever teen segmented marketing strategy. From January 2005 to April 2009 (4 years 4 months) VP, Strategic Marketing @ Led executive team that designed and implemented marketing strategies driving overall storewide promotional cadence as well as specific merchandise families of business.·
Developed annual cooperative funded marketing initiatives with vendors totaling $30 million in media. From 2003 to 2005 (2 years) VP, Media Buying, Production, Technology @ Negotiated $40 million in annual print and broadcast media spending, securing significant added value across newspaper, magazine, television, and radio.·
Planned, scheduled and executed the timely creation of all advertising, including more than 6,000 pages of print advertising. From 2000 to 2003 (3 years) Director, Retail Marketing @ Developed regional strategy for maximizing retail presence of Disney licensed merchandise throughout Latin America and the Caribbean through partnerships with key retailers.
Sr. Manager, Regional Retail Marketing (Promoted to Director in April, 1999)· From 1997 to 1999 (2 years) Marketing Manager @ Identified and prioritized filmed entertainment opportunities to engage licensees for the development and sale of Disney merchandise. From 1995 to 1997 (2 years) Assistant Manager, Retail Marketing @ Hired to establish new Retail Marketing Department. From 1994 to 1995 (1 year) Buyer @ Developed 85% proprietary business for 227 stores worldwide with $30 million in annual sales; drove 36% increase over sales plan. From 1991 to 1993 (2 years) Assistant Buyer @ Assistant Buyer, Collectibles, Christmas Ornaments, and Gifts From 1990 to 1991 (1 year) Assistant Buyer @ Plan sales, inventory, and develop product for Men's private brand department. From 1988 to 1989 (1 year)
Marketing @ Harvard Business School From 2011 to 2011 BA, American Civilization; Music @ University of Pennsylvania From 1984 to 1988 Lisa Kauffman is skilled in: Advertising, Strategic Planning, Public Relations, Event Management, Management, Sales Promotion, Marketing Strategy, Direct Marketing, Brand Management, Retail, Marketing, Integrated Marketing, Strategy, Brand Development, Leadership, Budgets, Business Development, Consumer Services, Creative Direction, Customer Insight, Digital Marketing, Direct Mail, E-commerce, Email Marketing, Event Planning, Fashion, Market Research, Marketing Communications, Marketing Management, Marketing Research, Media Planning, Merchandising, Online Advertising, Product Development, Sales, Team Leadership, Strategic Partnerships, Social Media Marketing, Social Media, Product Launch, Online Marketing
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