Global Head of Brand PR & Corporate Communications @ Bacardi
Global Head of Brand PR @ Bacardi
Director @ Lisa Jedan Consulting
With over 20 years experience working with national and global companies, I have successfully crafted and implemented strategic communications plans for Fortune 500s, start ups, high profile individuals and world class brands. Adept at building and maintaining a strong client media presence, I am skilled at addressing issues, developing campaigns and delivering results under aggressive deadlines and
With over 20 years experience working with national and global companies, I have successfully crafted and implemented strategic communications plans for Fortune 500s, start ups, high profile individuals and world class brands. Adept at building and maintaining a strong client media presence, I am skilled at addressing issues, developing campaigns and delivering results under aggressive deadlines and sensitive circumstances. Excellent client management, influencer engagement and team mentoring skills, I feel my experience working across corporate and consumer clients allows me to bring a unique blend of strategy and creativity to communication challenges.
In 2009, following an amazing career in public relations where I had the opportunity to work with some of the greatest people and brands, I finally got the guts to go freelance in order to pursue a life-long passion for acting and producing.
I am a successful voice over artist, actor and producer including producing, and acting in, two off west end plays to critical success. I am the voice of many famous North American brands including Dove, Ziploc and Breyer's ice cream, and have recently finished writing a comedy-drama TV pilot.
Specialties: Consumer and corporate PR strategy and activation, reputation management, project management, event management, negotiation and brand partnerships, crisis communications, drama and comedy acting, theatre and film production, choreographer.
Global Director, Brand PR & Corporate Communications @ Overseeing global brand PR and corporate communications across the Bacardi brand portfolio including Bacardi, Grey Goose, Bombay Sapphire, Dewar's and Martini. From June 2015 to Present (5 months) London, United KingdomGlobal Head of Brand PR @ Overseeing global brand PR across the Bacardi brand portfolio which includes Bacardi rum, Grey Goose vodka, Bombay Sapphire gin, Dewar's whiskey and Martini vermouth and sparkling.
Lead multi-market PR strategy on brand passion platforms including Martini's sponsorship of Williams Martini Racing F1 racing team; taking it from the sports pages to the lifestyle pages and Bacardi's music platform including the three day, epic Bacardi Triangle. From July 2014 to May 2015 (11 months) London, United KingdomDirector @ Lisa’s portfolio of director level consulting work takes advantage of her ability to get under the skin of an organisation quickly in order to offer strategic solutions to communications challenges.
Clients include ongoing work with Viacom International Media Networks (MTV, Comedy Central, Nickelodeon), Blue Rubicon and TV and learning platform Hopster. As well, Hill & Knowlton, celebrated fashion photographer Clive Arrowsmith and luxury brands LaDress and Sloane Stationery have benefited from her passion to champion and deliver great ideas with strong execution.
Lisa also sits on the PR Council for the charity CREATE, that uses the power of the creative arts to change lives and is a PR Advisor to House of Illustration. From March 2009 to June 2014 (5 years 4 months) London, UKManaging Director, PR @ Marketing and communications agency with a speciality in targetting under 35 year olds.
Lisa built the integrated PR practice within this youth marketing and experiential agency from a single client to many, growing business and doubling revenue. Responsible for all staffing, financial planning and new business.
New business wins ranged from Chris Blackwell and Tricky’s new record label ‘Brown Punk’, to the launch of Rosewood Hotel’s new hotel brand Penta, as well as brand positioning and game-changing work for Brown Forman, Miller, Samsung, Santander, Lynx and SKYN. From November 2006 to March 2009 (2 years 5 months) Head of Communications @ Proud to have launched Bono’s PRODUCT (RED) in the UK at Davos and prepared it for US launch with Oprah Winfrey
Lisa was part of a small team responsible for developing ongoing brand awareness initiatives including media partnerships, stand-out covers and celebrity guest editor and opinion pieces. She oversaw stakeholder and celebrity engagement programmes and acted as international partner relationship manager for iconic brands The Gap, Giorgio Armani, Converse and American Express, including talent liaison for Giles Deacon, Gisele Bundchen, Beyonce, Scarlett Johanssen etc.
The launch of PRODUCT (RED) was known to create a (RED) effect with clients asking agencies to “develop a (RED) for them”. From October 2005 to October 2006 (1 year 1 month) Board Director @ Responsible for bridging the gap between corporate and consumer PR in creating high-impact, high-visibility communications initiatives whilst identifying incremental income streams.
Lisa co-managed a team of 20 people with multi million pound billings and lead the sensitive communications challenge around the transition of the Dome to The O2 with leading sports and entertainment company AEG Group, as well as global planning and multi market roll-out of advertising or sponsorship amplification campaigns for the likes of American Express and Pepsi.
Also launched the David Beckham Football Academy and Nestle’s introduction of their first Fair Trade coffee plus event and media management for the BAFTA Film Awards along with executive profiling.
It was at freud where Lisa starting working on PRODUCT (RED) and helped develop the brand's global strategy and launch plan, including a cover story in the FT as well as features in national newspapers, consumer lifestyle and fashion magazines From October 2004 to October 2005 (1 year 1 month) Associate Director @ Oversaw EMEA strategy and communications planning for Fortune 100 company, collaborating with senior clients at commercial and marketing levels, analysing and identifying opportunities/issues and translating these into communications ideas. Lisa also played lead role on crisis management team devising training programmes and protocols along with scenario planning
At Ketchum, Lisa created campaigns to drive leadership positioning and sales for brands such as Carlsberg and Orange (now EE) and was the driving force behind Ketchum’s first entry into the Sunday Times Best Places to Work list. She was also a key part of Ketchum College, the agency's employee training and development programme. From July 2001 to October 2004 (3 years 4 months) Communications Manager @ From 1995 to 2000 (5 years)
Humber CollegeBA, History @ Western UniversityWestern University Lisa Jedan is skilled in: Crisis Communications, Reputation Management, Event Management, Project Management, Public Relations, Media Relations, Social Media, Strategic Communications, Corporate Communications, Internal Communications, Press Releases, Digital Marketing, Digital Strategy, Integrated Marketing, Marketing Communications, Copywriting, Communications Planning, Publicity, Social Media Marketing, Crisis Management
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension