Vice President of Marketing @ Winner of 14 International Beverage awards, Celsius has seven clinical studies that show each serving of Celsius Healthy Energy drink burns up to 100-140 calories per can, along with burning an additional 93% body fat when combined with activity. Studies, also, demonstrate Celsius provides, long lasting, HEALTHY energy. Celsius is an emerging product in the beverage industry that fits within the three fastest growing segments- Weight Loss, Energy, Pre-Fitness. From April 2015 to Present (9 months) West Palm Beach, Florida AreaVP Marketing & Strategy @ Creative executive delivering visionary strategic development, sales/marketing, operational excellence, and building high performance teams. Executed tough change agent assignments with outstanding success in mobilizing organizations and executing growth strategy. Expert in defining strategy, product viability, brand development, product management, analyst/media relations, customer insights, channel sales, go-to-market strategy, launch execution. • New product launches with an average of 79% new online visitors. • Developed performance alignment model resulting in ROI of 230%. • Created & implemented employee retention plan reducing turn by 38% From January 2011 to Present (5 years) VP of Marketing @ Direct all marketing, branding and product management for this leading provider of technology and marketing solutions for independent retail. Develop and execute strategic growth plan for suite of online and mobile programs under the Genius brand, to enhance the productivity and marketing capabilities of retailers and suppliers. Since its founding in 1999, GeniusCentral has gained more than 3,500 retail customers, 20,000 major industry brands and currently processes more than $5 billion in commerce annually. From January 2013 to June 2014 (1 year 6 months) Sarasota, Florida AreaDirector of Marketing @ Created the initial brand and strategic consumer platform to support transition from research & development into the consumer product arena. Primary responsibility for P&L, direct sales, public relations, social media, tradeshows, special events, marcom, advertising, talent management and promotions. Corporate spokesperson, including appearances on “The Balancing Act” TV show and more than 30 radio appearances. Developed DRTV, radio and email campaigns resulting in record breaking growth and more than 50 editorials with a circulation of 9,412,075 and readership of 31,624,572. • Launched comprehensive social media campaign resulting in 98% increase in visits, 56% increase in visitors and 89% in page views. • Products on more than 17,000 store shelves within 6 months of launch. From July 2008 to June 2012 (4 years) VP Marketing @ Responsible for creating and managing marketing budget, staffing with both internal and freelance resources, training, and directing all marketing functions to achieve company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and a position aligned with the identity standards of the brand. Championed full rebranding strategy including corporate identity standards, packaging for more than 50 products and services with supporting content and design for corporate communications and collateral. From May 2007 to July 2008 (1 year 3 months) Director of Marketing @ Direct several cross functional teams including Training, Knowledge Management, Product Development, Product Management, Product Marketing, Corporate Communications, and a full service in-house creative agency comprised of copywriters, editors and graphic designers. Manage vendor relationships and marketing budget. Designed weekly customer and distributor training, develop multi media marketing tools including video, audio, flash, print and web. Created knowledge management architecture including competitive analysis, evaluation of product lines, shifting market trends, monthly review of economic factors, impacting legislation, and potential FDA and regulatory issues. Conducted external focus groups monthly, developed and administered customer surveys and provided product lifecycle benchmarking and the corresponding sales cycles. On a regular basis, met with industry leaders and participated in professional panel discussions. Spearheaded new product launch with complete strategic marketing plan resulting in multi-million dollar sales in the first week with sustain record growth since the launch. Provided project management for both high level and routine operational projects. Conducted background research on new products and crafted simple product “story”, branding, value propositions and visual concepts. Conducted detailed research and analysis for international expansion and targeted top five counties for ease of entry and rapid revenue growth. Launched the company University and delivered nationwide field training. Demonstrated track record of consistently delivering outstanding business results within a growth oriented organization. Revenues for 1Q07 are double the run rate of 3Q04 when I joined the company. From January 2004 to May 2007 (3 years 5 months) Director of Marketing @ From 1999 to 2002 (3 years) Tampa/St. Petersburg, Florida Area

B.A., Consumer Science @ Montclair State UniversityCertified Nutritional Education Teacher @ Nutritional Education Institute Linda Loren-Gulla is skilled in: Strategic Planning, Marketing Strategy, Product Marketing, Marketing Communications, Social Media Marketing, Advertising, Product Management, Marketing, Public Relations, Product Development, Strategy, Market Research, Competitive Analysis, B2B, Cross-functional Team Leadership