Sr. E-Commerce Product Manager @ Sr. Product Manager heading the Front Door team From April 2015 to Present (9 months) Greater New York City AreaProduct Manager @ Product Manager on the Search & Nav team. From October 2014 to April 2015 (7 months) Greater New York City AreaProduct Manager @ Product manager for the Flights team. UX/UI optimization, Agile methodology and sprint planning, product management and strategy. From September 2013 to October 2014 (1 year 2 months) Sr. Product Manager, SkyDrive @ SkyDrive product management and marketing including partner relations, digital marketing planning and execution, SEM/SEO, creative and content marketing, PR. From September 2011 to August 2013 (2 years) Marketing Committee Chair & Board Member @ Volunteer board member and marketing committee chair for startup non-profit: Party with a Purpose initiative of the Washington Global Health Alliance. Raising awareness, education and involvement of young adults in Seattle on global health issues. From November 2010 to November 2011 (1 year 1 month) Consumer Product Manager II @ Consumer Product Management in Microsoft Research Startup Business Group From August 2010 to September 2011 (1 year 2 months) Senior Marketing Strategy Manager @ OEM Marketing Investment Strategy, Marketing Strategy & ROI From October 2009 to August 2010 (11 months) Product Marketing Manager @ OEM Marketing Team (Original Equipment Manufacturer) Planned and managed marketing campaigns via OEM marketing channel top 20 partners From July 2007 to September 2009 (2 years 3 months)

AB, Politics, East Asian Studies, Cum Laude @ Princeton University From 2003 to 2007 Lia Yu is skilled in: Product Marketing, Marketing Strategy, Product Management, Marketing, Go-to-market Strategy, Market Planning, Product Evangelism, Strategic Partnerships, Competitive Analysis, Analytics, Business Alliances, Strategy, Partner Management, Planning, E-commerce