Partner Sales Manager @ From July 2015 to Present (6 months) Head of Business Development, DACH & Italy @ BIONIC is an online Advertising Technology company. It was established in 2010 and its customer base includes some of the world’s largest advertising agencies. The company’s flagship product, BIONIC, is a SaaS-based Facebook campaign optimisation and management platform. It enables BIONIC to deliver Facebook advertising solutions to a global audience on a Self-Directed or a Managed Service basis. From March 2015 to June 2015 (4 months) Business Development Manager EMEA @ From March 2012 to February 2015 (3 years) Frankfurt Am Main Area, GermanyStrategic Alliances Manager - Europe @ Managing Adobe’s strategic relationships with Agencies, Telcos and Media Companies in Europe.
establishing long-term strategic partnerships to drive ongoing technology solution adoption and identify unique partnership opportunities with many advertising and interactive agencies and media companies | working with partners and customers to understand and influence each other’s roadmaps | supporting product teams with creation and positioning of offering to specifically meet the needs of partners and customers | focusing on C-level contacts | focusing on non-revenue strategic opportunities, but assisting in direct and indirect sales cycles resulting in relevant revenue for Adobe | serving as a trusted advisor for partners to determine the best implementation plan for various client work and opportunities From June 2011 to March 2012 (10 months) Frankfurt Area, GermanySenior Account Manager @ Procter & Gamble – international account management for the brands Always, Alldays and Vicks
primary point-of-contact to client | organization, coordination and supervision of POS campaigns for Western Europe | budget responsibilities | receipt and discussion of client briefs | preparation of creative briefs | preparation of strategic client presentations | client presentations | strategic planning of POS campaigns | communication on an international level, on both client side and agency side From October 2010 to February 2011 (5 months) Wiesbaden Area, GermanyMBA Intern @ Two-month internship as part of the MBA programme in Frankfurt.
account management support for a German premium OEM | support in the coordination between the internal marketing department and the account team | strategic implementation of a Customer Relationship Management (CRM) programme From February 2010 to April 2010 (3 months) Account Executive @ Procter & Gamble – global account management for the
brands Pampers and Kandoo both ATL and BTL.
organization, coordination and supervision of campaigns and projects (TV, print and digital) in Western Europe and North America | receipt and discussion of client briefs | preparation of creative briefs | preparation of strategic client presentations | client presentations | communication on an international level, on both client side and agency side | competitor analysis From January 2004 to April 2008 (4 years 4 months) Frankfurt Am Main Area, Germany
Master of Business Administration (M.B.A.) @ The Goethe University Frankfurt From 2009 to 2010 Bachelor’s Degree, Linguistics & Media Studies @ Victoria University of Wellington From 2000 to 2003 Business Administration @ Università Commerciale 'Luigi Bocconi' From 1999 to 2000 Laura Vantellini is skilled in: Advertising, Sales, Digital Marketing, Business Development, Digital Media, Channel, Partner Management, Strategic Planning, Strategy, CRM, Business Strategy, Competitive Analysis, Strategic Partnerships, Start-ups, Project Management