Laura Kucera

Principal & Chief Marketing Officer at Citrin Cooperman | New York City Metropolitan Area

About Laura Kucera

Laura Kucera is a seasoned marketing professional with over 25 years of experience, currently serving as the Principal and Chief Marketing Officer at Citrin Cooperman, a leading top-20 professional services firm in the United States. In her pivotal role, Laura spearheads the firm’s strategic marketing, branding, and business development initiatives, ensuring that Citrin Cooperman not only maintains its competitive edge but also enhances its market presence. Her expertise in integrated marketing and change management is instrumental in crafting comprehensive strategies that align with the firm’s growth objectives.

At Citrin Cooperman, Laura is actively involved in managing firm-wide marketing activities, which encompass corporate communications, digital strategy, and branding initiatives. She has successfully restructured the firm's marketing communications strategies to drive qualified lead generation, significantly expanding the client base. Her focus on building a robust business development methodology has led to enhanced collaboration across departments, fostering a culture of innovation and responsiveness to market demands.

One of her key projects includes the seamless integration of new acquisitions into the firm’s culture, where her skills in acquisition integration and mergers & acquisitions have proven invaluable. By leveraging analytics and account management strategies, Laura ensures that each integration not only aligns with Citrin Cooperman’s core values but also enhances overall operational efficiency. Her commitment to excellence and strategic foresight positions her as a thought leader in the professional services marketing landscape, driving sustainable growth and long-term success for the firm.

Laura Kucera Work