Laura Fiori's Email Addresses & Phone Numbers

📖 Summary

Marketing Manager @ Spatality Spatality is a spa management branding company developing high-end spas focused on personal health and wellness. Accountable for the coordination of marketing planning, production schedules, internal project management and creating press releases. Developed sales presentations, marketing plans and conducted marketing-focused research as well as exploring options for new marketing technology and new online marketing avenues. Also responsible for writing and editing content for various print communications, corporate communications and marketing collateral. Developed marketing and media plans, wrote and edited content for press releases and articles, prepared and distributed press releases and tracked media placement. Compiled and maintained media/press lists. From August 2008 to February 2009 (7 months) Director of Marketing @ BRE Properties Responsible for negotiation of all vendor relations for marketing/interior design effecting 87 communities. Provided training to community and regional managers for marketing and brand consistency. Assisted the capital and development departments with rehab and new construction projects. Provided updates to Sr. Management on market trends and changes in the uses of print and on-line media. Contributed to the development of 87 new community sites including content and overall change in web development for the company. Developed new print templates and marketing Ultranet page for ease of graphic development for the communities. Responsible for design implementation, purchase and installation of models for existing communities. From 2005 to 2006 (1 year) Marketing Coordinator @ Prometheus Real Estate Group Designed and managed the production of essential marketing materials and collateral needed to launch new building/acquisition projects. Prepared and coordinated promotional print and on-line advertisements. Developed necessary specifications and purchased related design materials for apartment, Models, Clubhouse and Leasing Office interior remodels. Created construction and architectural drawings for leasing office and clubhouse renovations. Oversaw the critical delivery schedules with primary vendors. Designed and coordinated major company events, such as the Annual 3-day Employee Conference, community grand openings and holiday events. From 2000 to 2003 (3 years) Interior Designer and Purchaser @ Ryan Young Interiors Developed specifications packages, furniture design, drapery treatment design, bedding designs and assisted with all art and accessory selections, for 12 high-end model home projects. Responsible for all purchasing for 8 major design projects including art, accessories, case-goods, fabrics for bedding and window treatments, and upholstered pieces. Worked closely with Project Manager to ensure that budget parameters were met, and all installations successfully completed on schedule, created design boards. From 1999 to 2000 (1 year) Global Internal Communications Coordinator @ Sage Hospitality Resources Execute internal communications strategy for all 6,000 associates by blending strategy and tactics. Assist in the strategy creation and implementation of the company’s internal communication, and internal branding. Identify communication pieces and delivery methods. Create clear communication channels. Ensure consistency in messaging and design. Responsible for the daily maintenance of the company intranet. Acting Editor/Administrator for request of information to be changed/uploaded onto the intranet. Assist with the annual Leadership Conference, Sales Summit and other internal events. Design effective communication strategy for company’s Standard Operating Procedures. Design, write, edit and distribute company weekly, quarterly, wellness and sales newsletters. Assist with employee retention, recognition and new associate on-boarding. Coordinate and write communication for all levels of the organization including leadership. Vendor Management. Assist with policy and procedures for Global Office associates. Facilitate quarterly Global Office meetings. Sit on Steering Committee for Dollars for Dreams, Community Citizenship and SageWell; internal programs. Creative Design Manager @ Prometheus Real Estate Group Developed proven cost-effective solutions for the design, remodeling and new development of Multi-Family projects. Created specifications manual to be used by all 80 communities – budget guidelines and approved vendors. Project managed all marketing and interior design elements in conjunction with the development department for a high-end 9-story multi-use and 3-story garden style community in Cupertino, CA. Developed and managed full-range of interior and graphic design, vendor management and other special projects impacting bottom-line results. Responsible for design implementation, purchase and installation of models, clubhouses and leasing offices for 80 existing communities as well as several new development model projects. Planned and executed company-wide special events for several hundred employees including travel, hotel, catering Keynote speakers and workshops as well as award ceremonies, community grand openings and holiday events. Co-worker on employee morale projects. From 2003 to 2005 (2 years)