Laura Braley's Work Experience
Global Senior Manager of Integrated Marketing and Engagement for Food+ by Compass at Google
Sunnyvale, California, United States
Bon Appétit Management Company
Public Relations and Marketing Manager
May 2013 to September 2016
San Francisco Bay Area
Andrew Freeman & Co
Senior Account Manager
July 2012 to May 2013
San Francisco Bay Area
Visit Salt Lake, The Convention & Visitors Bureau
Tourism Communications Manager
February 2009 to May 2012
Greater Salt Lake City Area
February 2007 to October 2008
June 2006 to January 2007
Clyde Snow & Sessions
April 2003 to February 2005
Associated Students of the University of Utah
May 2004 to January 2005
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Frequently Asked Questions about Laura Braley
What company does Laura Braley work for?
Laura Braley works for Clyde Snow & Sessions
What is Laura Braley's role at Clyde Snow & Sessions?
Laura Braley is Runner
Laura Braley's phone (**) *** *** 246
What industry does Laura Braley work in?
Laura Braley works in the Marketing and Advertising industry.
About Laura Braley
Global Senior Manager of Integrated Marketing and Engagement for Food+ by Compass at Google @ Compass Group • Leads, develops, and deploys short- and long-term marketing and engagement strategies to drive business growth and deliver meaningful change. Restructures, aligns and tailors marketing and engagement efforts to growth at 4x scale, and delivers brand positioning and promise (with recent particular emphasis on COVID-19 communication strategies)• Integrates globally relevant regional strategies in support of program-wide priorities to efficiently deliver key results in 54 countries across 298 cafes, 1,450+ food spots, 11 teaching kitchens and 54 food trucks• Heavily collaborates with other global and regional cross-functional team members, including those from: creative, legal, environmental, behavioral science, procurement, operations, culinary and people operations.• Key responsibilities include the development, execution and measurement of marketing strategies, resources, tools, programs, campaigns and experiences that support the Food at Google program Sunnyvale, California, United StatesPublic Relations and Marketing Manager @ Bon Appétit Management Company • Oversaw public relations and social media strategy of 25+ restaurants, which included partnership with award winning chefs like Traci Des Jardins, Tony Mantuano and Douglas Katz• Developed and executed a combination of short- and long-term PR strategies and media events to generate exposure of new restaurants and cafés nationwide with key dailies, national and international press • Created marketing strategies that aligned digital marketing and social media to promote new concepts and offerings online. Drafted written content, secured imagery, oversaw photo shoots, and media briefings• Oversaw the RFP process and directly managed PR agencies for select accounts. Supported the Communications Director and national PR agency on promotion of company-wide initiatives, including food sourcing commitments, executive profiles, crisis communications, company milestones and community partnerships From May 2013 to September 2016 (3 years 5 months) San Francisco Bay AreaSenior Account Manager @ Andrew Freeman & Co • Directly managed public relations and marketing for 10+ restaurant and hospitality accounts• Developed and integrated long- and short-term public relations and marketing strategies, which included the drafting and distribution of press releases, media alerts and targeted pitches to a combination of local, regional and national media• Coordinated and executed client events that drove press and marketing opportunities• Managed a team of 10 employees, including: account managers, coordinators, and interns From July 2012 to May 2013 (11 months) San Francisco Bay AreaTourism Communications Manager @ Visit Salt Lake, The Convention & Visitors Bureau • Drafted, pitched and secured coverage by domestic, national and international press. Provided media with press releases, alerts, images, and quotes on a regular basis• Organized and executed events such as:- Ski Salt Lake Shootout (ski photography competition)- World Premiere of Warren Miller’s “…Like There’s No Tomorrow”- World Premiere of William A. Kerig’s documentary “Ready to Fly”• Planned, oversaw, and partnered with like-minded organizations to host domestic and international media familiarization trips in Salt Lake County- Represented Visit Salt Lake to the media as both spokesperson and a personal contact- Served as liaison between Visit Salt Lake hospitality and tourism partners in the planning process as well as execution of the media familiarization trips- Guided and skied with members of the media at Alta, Brighton, Snowbird and Solitude• Organized and attended domestic media events and blitzes. Markets visited include:- New York City, San Francisco, Denver, Chicago, Los Angeles, Boston, Houston, Washington D.C., etc.• Created content for and assisted with management of Visit Salt Lake’s social media channels From February 2009 to May 2012 (3 years 4 months) Greater Salt Lake City AreaAccount Coordinator @ Love Communications • Produced and followed up on media kits, press releases, and media alerts• Maintained media coverage archive file for all clients, and calculate media value reports • Assisted with coordination and execution of personal appearance tours for Walt Disney Studios• Organized and supervised media events such as: - Live morning television remotes on FOX and KUTV - Fashion, cooking, film, and health segments on ABC and KSL - Dancin’ Papas smoking cessation competition at Energy Solutions Arena - Scholarship Golf Tournament for High School Seniors at Hidden Valley Country Club• Promoted upcoming films and home entertainment releases From February 2007 to October 2008 (1 year 9 months) Marketing Coordinator @ Winder Farms • Produced press releases, direct mail pieces, company proposals and talking points • Contributed to organization and supervision of media events such as: - Good Things Utah cooking segments on ABC - Winder Woman 2 Competition on 2News at Noon - Radio drops, radio and TV remote broadcasts, and focus groups in Salt Lake and Las Vegas From June 2006 to January 2007 (8 months) Runner @ Clyde Snow & Sessions • Delivered information for the law firm to courthouses and other offices on a deadline From April 2003 to February 2005 (1 year 11 months) Festivals Chair @ Associated Students of the University of Utah • Organized and managed an annual music festival while successfully keeping within a $99,000 budget • Coordinated five national and local bands and more than 150 vendors and sponsors• Ensured compliance with all University and city policies for safety, health, and legal concerns• Managed a team of 10 employees and 50+ volunteers throughout event planning and execution From May 2004 to January 2005 (9 months)
In a nutshell
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 9 month(s)
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