LAURA BALLA
Title Head of Marketing and Communication at MetLife in Italy at MetLife at MetLife | Rome, Latium, Italy
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Laura Balla is a seasoned marketing and communication professional with over 22 years of experience, including 16 years in managerial roles within large organizations and multinational companies. Currently serving as the Head of Marketing and Communication at MetLife in Italy, Laura plays a pivotal role in shaping the strategic direction of the company’s marketing initiatives. Reporting directly to the general manager, she oversees a comprehensive portfolio that includes advertising, media relations, and the development of innovative communication strategies tailored to both retail and enterprise markets.
Laura's expertise spans multiple industries, including insurance, telecommunications, and information technology, allowing her to bring a diverse perspective to her role. Her passion for innovation drives her to explore creative solutions that enhance brand visibility and customer engagement. One of her key projects involves spearheading distribution initiatives aimed at expanding MetLife's retail market share, where her project management skills come to the forefront. By leveraging her strong background in CRM and market analysis, Laura effectively identifies growth opportunities and implements targeted promotions that resonate with customers.
As a leader, Laura excels in team management and social media communications, fostering a collaborative environment that encourages creativity and strategic thinking. Her ability to navigate the complexities of the marketing landscape, combined with her commitment to delivering exceptional customer service, positions her as a vital asset to MetLife. With a keen eye on market trends and a determination to drive results, Laura Balla continues to elevate MetLife's brand presence in Italy, ensuring the company remains at the forefront of the insurance industry.
Title Head of Marketing and Communication at MetLife in Italy at MetLife at MetLife in January 2008 to Present
Head of Marketing and Communication at MetLife in Italy at MetLife in September 2008 to Present
CRM Manager for SME customers at Telecom Italia - TIM in May 2006 to August 2008
Product Marketing Manager (several lines of business) at Telecom Italia - TIM in July 2000 to May 2006
Direct Marketing and CRM manager at OMEGA DATA S.R.L. in March 2000 to July 2000
Marketing Associate at MICROSOFT ITALIA in April 1999 to March 2000
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Istituto Guglielmo Tagliacarne, Master, January 1999 to January 2000
Sapienza Università di Roma, 110/110 honours, January 1993 to January 1998
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Vendite e marketing
Teamwork
Business Development
Online Marketing
Social Media Communications
Customer Experience
Team Leadership
Social Media
Customer Loyalty
B2B Marketing
Customer Relations
Promotions
Market Planning
Direct Marketing
Marketing Management
Marketing Strategy
Competitive Analysis
Retail
Pricing
Public Relations
Insurance
Product Management
Strategy
Communication
Advertising
CRM
Marketing
Management
Team Management
Media Relations
Budgets
Customer Retention
Marketing Communications
Customer Satisfaction
Digital Marketing
Sales
Customer Service
Marketing communication
Customer Relationship Management (CRM)
Strategia d'impresa
Business plan
Marketing di prodotto
Project management
Analisi di mercato
Digital
Social media marketing
digital marketing
product management
Managing Media Relations
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Discover more about MetLifeWhat is Laura Balla email address?
Email Laura Balla at [email protected], [email protected] and [email protected]. This email is the most updated Laura Balla's email found in 2026.
How to contact Laura Balla?
To contact Laura Balla send an email to [email protected], [email protected] or [email protected].
What company does LAURA BALLA work for?
LAURA BALLA works for MetLife
What is LAURA BALLA's role at MetLife?
LAURA BALLA is Title Head of Marketing and Communication at MetLife in Italy at MetLife
What is LAURA BALLA's Phone Number?
LAURA BALLA's phone (**) *** *** 348
What industry does LAURA BALLA work in?
LAURA BALLA works in the Insurance industry.
LAURA BALLA Email Addresses
LAURA BALLA Phone Numbers
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