Lathan Lawson

Q: What is Lathan Lawson email address?

Email Lathan Lawson at lathan.lawson@aggiemail.usu.edu and lathan.lawson@grupobimbo.com. This email is the most updated Lathan Lawson's email found in 2026.

Q: How to contact Lathan Lawson?

To contact Lathan Lawson send an email to lathan.lawson@aggiemail.usu.edu or lathan.lawson@grupobimbo.com. If you want to call Lathan Lawson try calling on (435) 363-6005.

Senior Customer Executive at Grupo Bimbo | Salt Lake City Metropolitan Area

About Lathan Lawson

Lathan Lawson is a dynamic and results-driven Senior Regional Key Account Leader at Grupo Bimbo, where he leverages his extensive expertise in sales and account management to drive significant growth and profitability within the West business unit. With a proven track record of delivering impressive results, Lawson has consistently demonstrated his ability to enhance market share and optimize operational efficiencies. Under his leadership, Bimbo Bakeries USA has seen a remarkable increase of +0.8 percentage points in dollar share and a robust +12% growth in revenue, alongside a notable reduction of 4 percentage points in return waste, translating to an impressive $7 million in profit.

In his current role, Lawson oversees a diverse team of nine direct reports, managing a substantial profit and loss portfolio valued at $160 million. His strategic approach to account leadership has been instrumental in driving the growth of key product lines, particularly the Barcel salty snacks, which experienced a remarkable 13% increase in California and an 18% growth in the broader West region. Additionally, Lawson has spearheaded initiatives in the confectionery sector, achieving an outstanding 28% growth by optimizing negotiations for shelf space and enhancing product visibility in retail environments.

Lawson's skill set encompasses a wide range of competencies, including sales forecasting, business planning, and shopper marketing, which he adeptly applies to create tailored strategies that resonate with both retailers and consumers. His commitment to teamwork and collaboration ensures that every member of his team is aligned toward a common goal: delivering exceptional results and securing victories in a competitive marketplace. With a relentless drive to succeed and a passion for achieving excellence, Lathan Lawson continues to be a transformative force at Grupo Bimbo, consistently pushing the boundaries of what is possible in the food and beverage industry.

Lathan Lawson Work