Lara Kingwell's Email Addresses & Phone Numbers

📖 Summary

Senior Product Marketing Manager - Skype for Mobile - Emerging Markets @ - Represents the voice of the user and industry to define and influence product direction and strategy. - Develops the value proposition and implements integrated go-to-market campaigns. - Drives user acquisition and engagement of the Skype for Mobile products. - Product Marketing Manager for Skype for iPhone and iPad from July 2014 - September 2015. - Product Marketing Manager for Skype for Windows Phone from April 2013 - July 2014. Blog Posts: http://blogs.skype.com/author/lara-kingwell From April 2013 to Present (2 years 9 months) London, United KingdomProduct Marketing Manager for Microsoft Office @ Product Launch Lead for Microsoft Office 2013 and Office 365: (January 2012 - April 2013) - Launched Office 2013, Office 365, SharePoint 2013, Lync 2013, Project 2013 and Visio 2013 to the UK market. - Created and coordinated the full marketing mix and launch strategy across sales, partner and services reaching consumer, SMB and Enterprise audiences. - Created and executed the integrated marketing campaign, including one of 4 worldwide day of launch events using experiential, social and digital experiences. Product Marketing Manager for Microsoft Project and Visio: (June 2010 - April 2012) - Created and coordinated sales, partner and marketing plans to drive the Project and Visio businesses in the UK. - Built and developed a sustainable partner eco-system. - Managed budgets,l business analytics, financial reporting, opportunity analysis and market reporting. Audience Marketing Manager for Microsoft Office: (September 2009 - June 2010) - Vice launch lead for Office 2010 in the UK, partnering on marketing mix strategy across consumer, SMB and enterprise audiences. - Managed the Office 2010 UK beta testing program and customer evidence programs. - Managed the Information Worker audience in the UK, evangelising Microsoft's products and services through digital engagements. From September 2009 to April 2013 (3 years 8 months) United KingdomMicrosoft Academy for College Hires (MACH) Program @ Completed the Microsoft Marketing graduate program, including training such as: - Kellogg School of Management on Marketing Course - Seattle. - Extensive training on impact & influence, negotiation, presentation skills and business strategy. - Developmental training programs delivered by the Microsoft Senior Leadership Team, including Microsoft CEO. From September 2009 to November 2011 (2 years 3 months) United KingdomMicrosoft Internship - Advertising Sales @ Multinational Sales Account Manager in Microsoft Advertising. (1 year internship and 1 year intern retainer programme) - Account Manager for Zenith Optimedia, MediaCom and Paramount. - Managed campaign delivery and optimisation. - Created and delivered advertising sales proposals for global brands. From July 2007 to June 2009 (2 years) Economic Researcher - Work Experience @ Placements in economic research and in FX sales. From December 2006 to January 2007 (2 months) Bachelor's Degree, Business Administration with a Year in Industry (Microsoft) with Honours (BBA Hons), First Class @ University of Kent From 2005 to 2009 Gordon's School From 1998 to 2005 Lara Kingwell is skilled in: Strategy, Product Marketing, SharePoint, Cloud Computing, Enterprise Software, Business Intelligence, Visio, Strategic Partnerships, Marketing, Mobile Devices, Management, SaaS, Go-to-market Strategy, Product Management, Digital Marketing