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Kevin W.

Retail Marketing Manager @ Stone Brewing Co.

Director of Field Marketing at Jetty Extracts

Greater San Diego Area

Ranked #1,073 out of 21,460 for Retail Marketing Manager in United States

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Kevin W.'s Email Addresses & Phone Numbers

Kevin W.'s Work Experience

Stone Brewing Co.

Retail Marketing Manager

July 2014 to Present

Greater San Diego Area

forté advertising

Account Director

April 2010 to July 2014

Greater Denver Area

The Integer Group

Production Manager

September 2006 to April 2010

Greater Denver Area

Kevin W.'s Education

University of Colorado at Boulder

BS Journalism, degree in Advertising Creative Arts, Adobe Creative Suite, Copywriting/Editing, Spanish 3.89

1998 to 2002

Universitat d'Alacant


2001 to 2001

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Kevin W.'s Estimated Salary Range

About Kevin W.'s Current Company

Stone Brewing Co.

• Responsible for all Point of Sale (POS) merchandising to drive awareness and consumer education at retail • Develop & recommended merchandising plans by beer and account type • Create (with designers), budget, source and manage all POS support for new beer launches • Partner with national accounts, distributors and the Stone sales team to establish effective...

Frequently Asked Questions about Kevin W.

What company does Kevin W. work for?

Kevin W. works for Stone Brewing Co.

What is Kevin W.'s role at Stone Brewing Co.?

Kevin W. is Retail Marketing Manager

What is Kevin W.'s personal email address?

Kevin W.'s personal email address is k****[email protected]

What is Kevin W.'s business email address?

Kevin W.'s business email address is k*****

What is Kevin W.'s Phone Number?

Kevin W.'s phone (**) *** *** 382

What industry does Kevin W. work in?

Kevin W. works in the Marketing and Advertising industry.

About Kevin W.

📖 Summary

Marketing professional with account service, project management, business analysis, strategic thinking, and digital/web consulting experience. Strong foundation in understanding the retail environment. Experience with e-commerce retailers and order fulfillment. Proven track record in leading and delivering Consumer Packaged Goods, Manufacturing, and Retail-related solutions for top clients. Expert in both traditional and non-traditional media and promotions. Experience executing client objectives, managing budgets, and building strong, lasting relationships with clients and vendors. Specialties: • Digital Marketing Campaigns (e-commerce, mobile, display networks) • Web Content Management • Social Media Management & APIs (Facebook, Twitter, YouTube) • Marketing Research/Insights SKILLS: • Google AdWords, Google Analytics, Facebook Ads Manager, WordPress, CMS • Search Engine Optimization (SEO)/Search Engine Marketing (SEM) • HTML, CSS, Flash, Dreamweaver • Marketing Automation Tools (HubSpot, HootSuite, OfferPop, WooBox) • Adobe Creative Suite (Illustrator, Photoshop, InDesign) • Microsoft Office (Word, Excel, PowerPoint) • Spanish Language ProficiencyRetail Marketing Manager @ • Responsible for all Point of Sale (POS) merchandising to drive awareness and consumer education at retail • Develop & recommended merchandising plans by beer and account type • Create (with designers), budget, source and manage all POS support for new beer launches • Partner with national accounts, distributors and the Stone sales team to establish effective strategies and tactics for promoting Stone at retail • Support Stone Distributor education about Stone brand and Stone beers • Support Stone Distributors with new beer information, promotional materials and promotional messaging • Manage sourcing and inventory control for POS materials • Work with sales team to track effectiveness of POS efforts • Develop and implement methods and procedures for monitoring projects, such as preparation of progress reports, trend research, and other findings in order to keep management informed • Responsible for POS and (account) promotion calendars and relevant communication to stakeholders From July 2014 to Present (1 year 4 months) Greater San Diego AreaAccount Director @ • Lead daily communication and projects with internal teams and client accounts • Manage internal teams of account managers & coordinators • Manage and facilitate all creative direction from client to ensure the client's vision is represented accurately • Provide proactive solutions for clients that achieve lasting results - increasing retail sales or attracting new customers/leads through integrated marketing campaigns • Provide strategic planning for media and promotions plans • Spearhead all digital and promotional campaigns for clients • Lead consumer research and innovations for client campaigns • Create & present presentation decks for new business pitches • Assist with creative as needed (building/editing vector/layered artwork, digital files, copywriting & editing) Client experience: Goodwill Industries, Ace Hardware, Barceló Hotels & Resorts, Warsteiner, Hard Rock Hotels & Casinos, Harley-Davidson, Montage Hotels & Residences, Vail Cascade Resort & Spa, Duckback/Superdeck Products, National Geographic Maps, The Egg & I Restaurants, Royal Gorge Route Railroad, University of Denver | Daniels College of Business, Adams State University, CB Richard Ellis (CBRE), 1900 Sixteenth, Colorado Association of Realtors® From April 2010 to July 2014 (4 years 4 months) Greater Denver AreaProduction Manager @ • Digital team liaison, leading efforts as they pertain to e-commerce and consumer-based marketing, resulting in clients’ increased marketing spend • Created, managed, and procured promotional retail marketing campaigns within budget. Included regional promotions for the Coors Light/NFL sponsorship, surf/action sports, Latino markets and tie-ins with large corporate/national events • Coordinated all aspects of production (requests for quotes, purchase orders, production status, tracking, and billing), ensuring clear communication and prompt response Client experience: MillerCoors Brands (Coors Light, Miller Lite, Coors Banquet, MGD, Blue Moon, Killians, Keystone Light, Molson, Mike's Hard Lemonade...), Proctor&Gamble CPG Brands (Tide, Pampers, Bounty, Charmin, Febreeze, Gillette...), Wrangler, National Football League (NFL). From September 2006 to April 2010 (3 years 8 months) Greater Denver AreaMarketing Consultant @ • Launched marketing plan that included growing/maintaining awareness of contributions to The Volume and RootSpeak and solving their integrated marketing objectives • Optimized websites, analyzed metrics, and oversaw social media efforts From December 2006 to December 2009 (3 years 1 month) Street Team Coordinator & Social Media Content Manager @ • Created word-of-mouth/music sharing and guerrila promotions and tactics that built an underground local Colorado audience from ~50 capacity venues to selling out multiple headlining shows at Red Rocks Ampitheater (among others) on an annual basis • Created online and social media content that streamlined communication with Slightly Stoopid street team, which contributed to the success of a growing international fan base of 900,000+ • • • (Street Team) • From 2003 to 2009 (6 years) Project Coordinator @ • Secured and implemented new POS software that increased productivity and expedited order fulfillment, inventory, and manual processes • Created, launched, and managed interactive campaigns (e-mail newsletters, sweepstakes) • Acquired new clients by implementing and driving business through Special Orders Desk From July 2004 to September 2006 (2 years 3 months) Golden, COWebmaster @ • Launched, managed, and updated the e-commerce web site,, which led to increased basket rings and an overall positive user experience • Managed all customer leads and e-mail database, ensuring relevant communication • Developed copy, descriptions, and images for web site, which helped to grow online store From September 2002 to June 2004 (1 year 10 months) BS Journalism, degree in Advertising, Creative Arts, Adobe Creative Suite, Copywriting/Editing, Spanish, 3.89 @ University of Colorado at Boulder From 1998 to 2002 Spanish @ Universitat d'Alacant From 2001 to 2001 Kevin W. is skilled in: Pay Per Click (PPC)..., Behavioral Targeting, Facebook API, Digital Marketing, Mobile Advertising, Web Content Management, Social Media Marketing, Marketing Research, E-commerce, Google Adwords, Google Analytics, Wordpress Design, SEO, SEM, HTML + CSS, Flash, Dreamweaver, Illustrator, Photoshop, InDesign, Microsoft Office, Word, Excel, PowerPoint, written Spanish, Account Management, Copywriting, Copy Editing, Marketing, Microsoft Word, Strategic Planning, Marketing Strategy, Consumer Marketing, Digital Innovation, Team Management, Merchandise, Promotions, Integrated Marketing, HTML, WordPress, Advertising, Online Advertising, Social Media, Microsoft Excel, Facebook, Brand Development, Online Marketing, Strategy, User Experience, Sponsorship

Kevin W.’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Kevin W.'s Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 2 month(s)

Kevin W.'s Willingness to Change Jobs



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There's 88% chance that Kevin W. is seeking for new opportunities

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