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Kerry Dawes

Senior Engagement Manager @ 2DataFish

Director of Marketing Technology at TUI

Surrey, England, United Kingdom

Ranked #1,093 out of 21,860 for Senior Engagement Manager in United States

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Kerry Dawes's Email Addresses & Phone Numbers

Kerry Dawes's Work Experience


Senior Engagement Manager

July 2014 to Present



Guest Speaker - Digital Marketing Course - Maximising Data

April 2014 to Present

Sydney Area, Australia

Experian Asia Pacific

Agency Account Director

June 2013 to July 2014

Sydney, Australia

Kerry Dawes's Education

University of Sussex

Product Design 1st Class Honours

2005 to 2008

George Abbot School

1997 to 2004

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52% Left Brained
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Kerry Dawes's Estimated Salary Range

About Kerry Dawes's Current Company


Leaders in Analytics & Optimisation 2DataFish is an digital marketing consultancy with a proven success and specialisation on Optimisation, Analytics, Tag Management & Attribution. Currently working with some of Australia's biggest brands, such as Telstra, Virgin Australia, NAB and Energy Australia to help them achieve better customer conversion rates by using insights, accurate data and industry leading...

Frequently Asked Questions about Kerry Dawes

What company does Kerry Dawes work for?

Kerry Dawes works for 2DataFish

What is Kerry Dawes's role at 2DataFish?

Kerry Dawes is Senior Engagement Manager

What is Kerry Dawes's personal email address?

Kerry Dawes's personal email addresses are k****[email protected], and k****[email protected]

What is Kerry Dawes's business email address?

Kerry Dawes's business email addresses are not available

What is Kerry Dawes's Phone Number?

Kerry Dawes's phone +44 ** **** *167

What industry does Kerry Dawes work in?

Kerry Dawes works in the Gambling & Casinos industry.

About Kerry Dawes

📖 Summary

Helping my clients achieve their goal is my primary focus. I work with businesses, teams and individuals to understand what their challenges are, what possibilities are out there and how I, my colleagues and network, can help them achieve them to ultimately improve their customer engagement and therefore revenue. I translate technologies and complex data assets into digestible solutions and actionable insights. I'm hands on, LOVE meeting clients old and new, insist on delivering value at every interaction and thrive on building new partnerships, all with a smile on my face. Having worked in both London and Sydney, across businesses big and small, in a vast range of industries I have plenty of ideas that I can bring to the table, highlighted in my proven success record of consistently hitting six figure revenue targets. Experience in: Big Data, Analytics, Tag Management, Data Layer, Multichannel, Conversion Rate Optimisation, Always On Personalisation, Attribution, Data Management Platform,Senior Engagement Manager @ Leaders in Analytics & Optimisation 2DataFish is an digital marketing consultancy with a proven success and specialisation on Optimisation, Analytics, Tag Management & Attribution. Currently working with some of Australia's biggest brands, such as Telstra, Virgin Australia, NAB and Energy Australia to help them achieve better customer conversion rates by using insights, accurate data and industry leading knowledge to optimise user experience on site. Strategic Partners: - Adobe: Site Catalyst/Adobe Analytics, Adobe Target, Adobe Audience Manager. - Exclusive Ensighten partner in Australia and New Zealand. Ensighten offers state of the art scalable enterprise tag management solution and attribution solutions. From July 2014 to Present (1 year 2 months) SydneyGuest Speaker - Digital Marketing Course - Maximising Data @ From April 2014 to Present (1 year 5 months) Sydney Area, AustraliaAgency Account Director @ Responsible for managing all existing relationships with our agencies partners (total value $800,000), as well as build new partnerships, I help agencies across Australia use online consumer insights to improve marketing campaigns and strategies, as well as supporting agencies new business, pitching and growth of existing clients spend. Working with the major media agencies as well as search, strategy and digital agencies I have created strong relationships and wide networks, advising and supporting across all marketing channels. Using these existing relationships, I have also identified, built interest and qualified opportunities for other Experian business units including Consumer Insights & Targeting, Data Quality, Cross Channel Marketing and Footfall businesses for some high spending brands, highlighting my breadth of product and application knowledge and leading me to be seen as a digital expert amongst my clients and colleagues. Key Highlights: - Securing the 4th largest APAC Hitwise deal for $190,000 annual revenue for a major Healthcare agency - Successfully renewing 80% of clients ranging for 1-2 year deals From June 2013 to July 2014 (1 year 2 months) Sydney, AustraliaClient Development Manager @ My primary focus was to manage all aspects of the relationship and revenues, from a portfolio of 40 clients, across a wide range of industries. I worked with CEO's to marketing executives, SME's to large corporates, and as such I was constantly facing new client challenges and needs, requiring quick problem solving and detailed industry knowledge. Using this I helped clients understand, create and implement new strategies both online and offline, and across multiple markets including US, France, Brazil and Australia. Particular areas of expertise are Search Marketing, Email, Partnerships and Affiliates, CRM and Segmentation and Data Analytics. Much of my time was also spent networking within clients businesses to make new contacts, unveiling new sales opportunities for Hitwise as well as the wider Experian group, whilst delivering value on a daily, weekly and monthly basis. Some key achievements were: • Manage a portfolio worth over £750k to Hitwise • FY13 achieved 90% of overall target including 130% for a new revenue channel • FY12 achieved 93% of overall target including 103% for a new revenue channel • Manage internal relationships with other BU's including Consumer Services, Cheetahmail as well as a key contact for DAS and Alchemy • Member of Connect Group, Global Virtual Product Development and regularly volunteer at our local charity From December 2010 to June 2013 (2 years 7 months) Victoria, LondonClient Services Executive @ As part of the newly formed Client Services Team I worked with the Client Development Managers across a range of industries. My key responsibilities included creating industry news reports, bespoke insights as well as holding training sessions and workshops to help the CDM’s engage and grow their client base From June 2010 to December 2010 (7 months) Senior Account Executive @ Focused on effectively managing the company’s internal resources and acting as the day-to-day point of contact, I managed our SME clients from creation to delivery of web development and search projects. Key responsibilities included: • Creating proposals and briefs in line with clients needs. • Liaise with internal and external suppliers, including technical and creative teams, to ensure we fully satisfied clients' needs. • Confidently demonstrate and develop a high level knowledge of digital marketing activities and the benefits behind each, including online marketing, web development and email marketing • Initiate and fulfil internal marketing strategies for the company including, online marketing, email marketing, social media, face-to-face meetings and networking. • Database, revenue and invoicing support. From October 2009 to June 2010 (9 months) Guildford, United KingdomAccount Executive @ My key responsibility was to manage all aspects of client accounts including quoting, taking and creating briefs, reviewing creatives, build marketing plans and managing project deadlines. I was also responsible for generating new business opportunities and closing sales through building and maintaining relationships with existing clients and new leads. From July 2008 to October 2009 (1 year 4 months) Guildford, United KingdomEvent assistant @ Assisted at four, two day corporate events in Belgium and Amsterdam, hosting 250 people in 2006, 450 people in 2007, 660 people in 2008 and 800+ in 2009. Contributed to the successful running of these logistically complex events through quick problem-solving and good communication and organization skills. From January 2006 to January 2009 (3 years 1 month) Volunteer @ Assisted fundraising team with a number of events including the launch of the “Dance for Life” competition across Surrey. I acted as stage manger at 4 events ensuring that everyone involved – mainly child performers - understood their roles, were properly organised and stuck to the tight schedule. From May 2007 to July 2008 (1 year 3 months) Event assistant @ Worked as event assistant for a number of large events, including: - All Tomorrow's Pictures, a million pound project in conjunction with Sony Ericsson - VIP Frieze party in September 2007 - Figures of Speech event in February 2008, acting as a chaperone to high profile personalities. Contributed to the successful running of these prestigious events through quick thinking and excellent customer service, whilst remaining in touch with the forefront of art and design. From May 2007 to May 2008 (1 year 1 month) London, United KingdomProduct Design, 1st Class Honours @ University of Sussex From 2005 to 2008 George Abbot School From 1997 to 2004

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In a nutshell

Kerry Dawes's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Kerry Dawes's Willingness to Change Jobs



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Kerry Dawes's Achievements

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