Ken Wacker
Director - Business Development, Customer Communications at 84.51˚ | Middletown, Ohio, United States
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Ken Wacker serves as the Director of Business Development and Customer Communications at 84.51°, where he plays a pivotal role in driving sustainable growth for leading consumer packaged goods (CPG) brands. With a robust background in business development and marketing, Ken excels in cross-functional team leadership and collaboration within complex matrix organizations. His expertise lies in transforming extensive data and insights into actionable marketing strategies that fuel high-performing consumer activation campaigns.
At 84.51°, Ken is instrumental in the development and growth of innovative marketing solutions that place the customer at the forefront of business strategies. He leverages a sophisticated suite of tools and technology to turn raw data into valuable knowledge, enabling CPG manufacturers and partners to forge deeper, more meaningful relationships with their customers. His work often involves engaging with billion-dollar brands, where he applies his extensive knowledge in retail, e-commerce, and shopper marketing to create tailored marketing strategies that resonate with consumers.
Ken’s commitment to integrated marketing and market research allows him to identify key trends and consumer behaviors, ensuring that his clients remain competitive in an ever-evolving marketplace. His ability to segment audiences and develop targeted campaigns has proven invaluable in driving engagement and loyalty. As a thought leader in digital marketing, Ken continues to push the boundaries of how data can be utilized to enhance customer experiences, ultimately contributing to the sustained success of the brands he partners with.
Director - Business Development, Customer Communications at 84.51˚ in April 2015 to Present
Director - Customer Engagement, Communications & Media at dunnhumbyUSA in August 2005 to April 2015
Director of CPG Sales at Q Interactive in January 2003 to January 2004
Director of Field Sales at Promo Edge in January 1998 to January 2003
Midwest Director, Sponsorship Sales at iVillage in January 1997 to January 1998
Regional V.P. Sales at Retail Marketing Network in January 1995 to January 1997
Midwest Director of Sales at Catalina Marketing in January 1988 to January 1995
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Marketing
New Business Development
Retail
Start-ups
E-commerce
Team Building
Program Management
Lead Generation
Consumer Products
Customer Insight
Marketing Strategy
Analytics
Digital Marketing
Segmentation
Integrated Marketing
Database Marketing
Marketing Research
Direct Marketing
Market Research
Account Management
Promotions
Sales
Shopper Marketing
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Discover more about 84.51˚What is Ken Wacker email address?
Email Ken Wacker at [email protected]. This email is the most updated Ken Wacker email found in 2026.
What is Ken Wacker phone number?
Ken Wacker phone number is +15133773236 and +15136320509.
How to contact Ken Wacker?
To contact Ken Wacker send an email to [email protected]. If you want to call Ken Wacker try calling on +15133773236 and +15136320509. (updated on September 13, 2024)
What company does Ken Wacker work for?
Ken Wacker works for 84.51˚
What is Ken Wacker's role at 84.51˚?
Ken Wacker is Director - Business Development, Customer Communications
What industry does Ken Wacker work in?
Ken Wacker works in the Business Consulting And Services industry.
Ken Wacker Email Addresses
Ken Wacker Phone Numbers
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