About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion.

Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

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Website
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Employees
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Industry
Marketing & Advertising
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Headquarter
53 23rd Street, 12th Floor, New York, New York 10010, US
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Founded
2012
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Keywords
Connected Tv, Programmatic Advertising, Advertising Technology, Ott, Native Advertising, Connected Tv, In-Feed Advertising, Ott, Native Advertising, Programmatic Advertising, Advertising Technology

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Frequently Asked Questions about TripleLift

Who is the CEO of TripleLift?

Dave Clark is the CEO of TripleLift. To contact Dave Clark email at [email protected] or [email protected]. Or you may call +1.9172927569

Who are the decision makers in TripleLift?

The decision makers in TripleLift are Andrew Eifler, Dave Clark, Henry Shelley, etc. Click to Find TripleLift decision makers emails.

What types of advertising solutions does TripleLift offer?

TripleLift provides a range of advertising solutions including programmatic advertising, native advertising, connected TV (CTV), and in-feed advertising. Our platform is designed to enhance digital advertising by delivering high-quality creative and targeting capabilities. This allows advertisers to reach their audiences effectively across various digital channels.

How does TripleLift ensure the quality of its publishers?

TripleLift partners with premium publishers to ensure that advertisers' campaigns are displayed in high-quality environments. We have a rigorous vetting process that evaluates publishers based on their content quality, audience engagement, and brand safety standards. This commitment to quality helps maintain the integrity of the advertising ecosystem and enhances the effectiveness of campaigns.

Can TripleLift help with advertising on connected TV (CTV)?

Yes, TripleLift specializes in connected TV advertising. Our platform allows advertisers to reach audiences on CTV through programmatic buying, enabling them to deliver targeted ads to viewers across various streaming services. This approach not only increases reach but also enhances engagement by leveraging data-driven insights.

What is programmatic advertising and how does TripleLift utilize it?

Programmatic advertising refers to the automated buying and selling of online advertising space. TripleLift utilizes advanced technology and data analytics to optimize ad placements in real-time, ensuring that advertisers can target the right audiences at the right time. Our platform processes over 1 trillion ad transactions monthly, allowing for efficient and effective campaign management.

How does TripleLift leverage data for ad targeting?

TripleLift employs actionable data to enhance ad targeting capabilities. By analyzing user behavior, demographics, and engagement metrics, we create detailed audience segments that allow advertisers to tailor their campaigns for maximum impact. This data-driven approach ensures that ads are relevant and resonate with the intended audience, leading to higher conversion rates.

What industries does TripleLift support with its advertising solutions?

TripleLift supports a wide range of industries including retail, automotive, travel, entertainment, and technology. Our versatile advertising solutions are designed to meet the unique needs of each industry, enabling brands to effectively reach their target audiences and achieve their marketing goals across various digital platforms.

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