Kelly Hawkins
VP of Loyalty & Insights at Regal | Knoxville, Tennessee, United States
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As the Vice President of Loyalty & Insights at Regal, Kelly Hawkins brings over 23 years of extensive marketing experience to the forefront of customer engagement and loyalty strategy. In her current role, she spearheads the development and management of Regal's loyalty program, which serves millions of customers and is designed to enhance customer acquisition, retention, and satisfaction across diverse channels. Kelly's expertise lies in creating compelling benefits, discounts, and rewards that resonate with customers, driving both revenue and profitability for the company.
Under her leadership, key projects have included the optimization of distribution channels such as web, phone, events, and retail, ensuring that Regal's loyalty offerings are accessible and appealing to a broad audience. By leveraging advanced analytics and customer lifecycle management techniques, Kelly has successfully identified customer preferences and behaviors, allowing for tailored marketing communications that enhance the overall customer experience. Her ability to build strong relationships with both internal teams and external partners has been instrumental in orchestrating collaborative efforts that support the loyalty program's growth and effectiveness.
In addition to her strategic oversight, Kelly is adept at utilizing social media marketing and integrated marketing strategies to engage customers and foster brand loyalty. Her commitment to event management and exceptional customer service further underscores her dedication to creating memorable experiences for Regal's patrons. As she continues to innovate within the loyalty space, Kelly Hawkins remains a pivotal figure in shaping the future of customer engagement at Regal, ensuring that the loyalty program not only meets but exceeds customer expectations.
VP of Loyalty & Insights at Regal in January 2014 to Present
Head of Loyalty at Regal in January 2024 to Present
Director of Loyalty & Promotions at Regal in November 2012 to January 2014
Corporate Marketing Manager at Regal in March 2000 to November 2012
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Strategic Leadership
Promo
Customer Relationship Management (CRM)
Report Writing
Project Plans
Program Implementation
Interpersonal Skills
Customer Satisfaction
Business Writing
Business Correspondence
Market Planning
Executing Events
Trade Marketing
360 Campaigns
Team Management
Program Management
Build Strong Relationships
Consumer Behavior
Microsoft PowerPoint
Customer Lifecycle Management
Analytics
Email Marketing
Interactive Marketing
Marketing
Social Media Marketing
Digital Marketing
Brand Management
Advertising
Copywriting
Social Media
Marketing Management
Marketing Communications
Marketing Strategy
Integrated Marketing
Direct Marketing
Leadership
Management
Digital Strategy
Strategy
Event Planning
Social Networking
Event Management
Customer Service
Sales
Public Relations
Strategic Planning
Strategic Partnerships
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Discover more about RegalWhat is Kelly Hawkins email address?
Email Kelly Hawkins at [email protected]. This email is the most updated Kelly Hawkins email found in 2026.
What is Kelly Hawkins phone number?
Kelly Hawkins phone number is +18652964309 and +18656076205.
How to contact Kelly Hawkins?
To contact Kelly Hawkins send an email to [email protected]. If you want to call Kelly Hawkins try calling on +18652964309 and +18656076205.
What company does Kelly Hawkins work for?
Kelly Hawkins works for Regal
What is Kelly Hawkins's role at Regal?
Kelly Hawkins is VP of Loyalty & Insights
What industry does Kelly Hawkins work in?
Kelly Hawkins works in the Entertainment Providers industry.
Kelly Hawkins Email Addresses
Kelly Hawkins Phone Numbers
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